Global influencer marketing company Ykone announces its merger with Paris-based creative production house Mirror Mirror, forming a new integrated group named One. The merger strengthens creative, technology and new-age media capabilities for Ykone’s Indian operations, which includes BarCode, acquired by Ykone in 2024.
The alliance brings together more than 400 employees across 20 international cities and represents $150 million in revenue. The move addresses growing brand demand for creativity and global execution, as the influencer marketing market continues to expand and is expected to reach $90 billion by 2030.
The formation of One combines data-led influencer strategy with creative and event production. For the Indian market, this results in an end-to-end service offering for luxury and premium brands. The merger brings together Mirror Mirror’s experience in producing campaigns and events for clients including LVMH, Chanel, and Hermès with Ykone and BarCode’s presence in the Indian influencer ecosystem.
Olivier Billon, Founder, Ykone Group said, “The creation of One is a strategic evolution of our vision to provide a truly holistic solution to our clients globally. India is a market of immense strategic importance, and by integrating Mirror Mirror’s world-class creative and production talent, we are empowering our Indian team to deliver unparalleled brand experiences. This is not just about consolidation; it’s about elevating the very definition of what’s possible in new-age media.”
Juliette Lambert, Founder, Mirror Mirror said, “The integration of MIRROR MIRROR into ONE represents a major strategic milestone for our growth. We are joining a group that is clearly future-oriented. We share the conviction that an integrated approach combining influencer strategy, production and events is now essential to serve brands on a global scale. This alliance gives us the means to accelerate, innovate and support our talents in new territories.”
Beyond BarCode’s influencer marketing operations, the group will enable clients with influencer technology and creative direction, drawing on Mirror Mirror’s portfolio and production capabilities.
Rahul Khanna, Founder, BarCode said, “When BarCode joined Ykone, we brought unparalleled local expertise to a global leader. Now, with the addition of Mirror Mirror’s creative genius, we are in a league of our own. This merger equips us to move beyond conventional influencer campaigns and architect comprehensive, culturally resonant brand narratives through world-class creative and experiential events. For our clients in India, this means access to a level of integrated, creative firepower that was previously unattainable in the agency landscape.”
The One group brings together Ykone’s international network, BarCode’s India operations, Mirror Mirror’s creative and production units, talent management firm Bold, and proprietary data platform Campaygn. The structure is designed to align strategy, creative and execution within a single integrated model.
