Too Yumm announces the launch of Party Harder Chips, described as the world’s first anti-hangover chips inspired by Livitup, the anti-hangover supplement from Dr. Vaidya’s.
Parties are meant to be memorable without the hangovers that follow. Too Yumm Party Harder Chips are positioned as a party snack that is crunchy, flavorful, and made with ingredients designed to support recovery. Whether at a sangeet, a festival, or a house party, the product aims to offer a snacking option that fits celebratory moments.
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Each bite contains natural ingredients commonly found in hangover-prevention supplements. Blended into the Masala flavor are turmeric, ginger, black pepper, and green tea antioxidants.
Bollywood actor Varun Dhawan unveiled the product in a promotional video featuring playful twists on blockbuster dialogues while highlighting the message of saying goodbye to hangovers.
Varun Dhawan said, “I love how Too Yumm! always brings something new and exciting. Party Harder Chips are a total game-changer – the snack every party needs to keep the fun going.”
Yogesh Tewari, Chief Marketing Officer, Too Yumm said, “Too Yumm! has always been at the forefront of snacking disruption. With Party Harder Chips, we’re bringing the world’s first ever anti-hangover chips – the ultimate party snack. We saw how much young Indians love to snack while celebrating, but there was nothing made especially for that moment. That’s why – Party Harder Chips: they’re bold, tasty and designed to keep the fun going. Partnering with Livitup allowed us to bring a product that not only satisfies taste buds but also genuinely supports a better next day. This is a world-first innovation and we believe it’s going to redefine what snacking looks like at every party.”
Too Yumm Party Harder Chips are available on Blinkit and Swiggy Instamart.
