Titan Eye+ has launched its latest digital campaign, ‘Papa, Chashma Yahan Hai’, developed and produced by Collective Creative Labs.
Built around a consumer insight, the film highlights the care and everyday sacrifices of fathers through an object that is present in many Indian households, a father’s missing pair of glasses. Serving as the storyteller, the glasses guide viewers through moments that showcase a father’s commitment to his family, while reminding audiences that those who spend their lives looking after others often overlook their own needs.
The campaign encourages families to prioritise their fathers’ eye health through regular eye check-ups and vision care, aligning with Titan Eye+’s commitment to creating awareness around eye care through storytelling.
The film went live on June 19, 2026, ahead of Father’s Day, and has garnered engagement, crossing 110 million views and 128,000 likes on Instagram.
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The campaign also demonstrates an execution model, with the entire project completed within a week. From script lock to final delivery, the team worked against a tight timeline, with the film being shot on a Monday and delivered in time to launch on Friday night ahead of the occasion.
Developed and produced by Collective Creative Labs, ‘Papa, Chashma Yahan Hai’ marks the fourth topical film created for Titan Eye+, reflecting an ongoing partnership built on insight-led storytelling and narratives.
The campaign underscores how brands can leverage familiar everyday moments to create connections with audiences while delivering a relevant brand message.
