Bengaluru-based creative and marketing agency The Leaf has won the social media and online reputation management mandate for Rainbow Children’s Hospital, along with its maternity and fertility brands, BirthRight and BirthRight Fertility, following a multi-agency pitch.
As part of the mandate, The Leaf will manage content strategy, community engagement and reputation management across the company’s digital ecosystem, which includes over 100 unit-level social media handles in addition to the primary brand channels. This marks a large healthcare communications portfolio undertaken by the agency to date.
The engagement will span across Rainbow’s three core service lines, with a structured governance model aimed at ensuring consistency at scale, while retaining the empathy and warmth that define the company’s patient experience.
Aditi Nayar, Co-founder, The Leaf, said, “Healthcare communication demands a far higher degree of responsibility and nuance, as every interaction directly impacts families at deeply significant moments in their lives. Our focus will be on building a cohesive, scalable digital narrative that strengthens trust, while staying true to the sensitivity and care that the Rainbow ecosystem represents.”
This mandate further strengthens The Leaf’s portfolio across categories, including Under Armour, OPPO, Hyfit Games, Growel and Carniwel, reinforcing its position as a Bengaluru-based independent agency.
