Team Pumpkin, the integrated marketing agency, has secured the social media mandate for Lavie Sport, the functional bags label built for everyday movement.
Lavie Sport has carved out its space with designs that prioritize utility, appealing to a consumer who is always on the move and wants their gear to keep pace. As the brand looks to scale its digital presence, the focus is on connecting with a practicality-driven audience and turning everyday functionality into an online identity.
Ayush Tainwala, CEO, Lavie said, “Our products are made for people who are constantly on the go, and we wanted to build our digital presence on that.
“Team Pumpkin understood that brief, and we’re looking forward to seeing that translate into content that speaks directly to our audience,” Tainwala said.
Swati Nathani, Co-founder, Team Pumpkin, said, “Lavie Sport has a clear, non-nonsense identity, as it’s built for people who need their gear to work as hard as they do.
“That gives us a lot to play with creatively, and we’re keen to build a digital presence that’s as sharp and functional as the products themselves,” Nathani added.
Team Pumpkin will lead social media management for Lavie Sport, developing content that highlights the brand’s functional design language and everyday utility, while building a consistent, recognizable presence across platforms for its work, travel, and on-the-move audience.
