TAM Sports has unveiled its IPL 15 Commercial Advertising Report. IPL 15 saw an 11% increase in ad volume per channel compared to IPL 14, while advertising grew in IPL 15, the number of categories, advertisers, and brands dropped from IPL 14.
During 74 matches of the IPL 14, the Top 5 categories collectively contributed 39% of overall ad volumes. Top 5 brands contributed 21% share of ad volumes during 74 matches of IPL 15.
Sporta Technologies, Think & Learn and FX Mart were common among the Top 5 advertisers in both IPL 15 & IPL 14. Ecom-Auto Rental Services topped the list of new categories in IPL 15, followed by Shaving System/Razor category.
Ad Volumes per channel in the finals of IPL 15 elevated by 9% from the finals of IPL 14
The indexed ad volume growth in Eliminator of IPL 15 was 17% more compared to Eliminator of IPL 14, also in first and second Play-off of IPL 15, indexed ad volume grew by 11% and 8% over IPL 14.
Tally of advertisers decreased during IPL 15 compared to IPL 14
The tally of Categories, advertisers and brands dropped by 21%, 13% and 21% respectively in IPL 15 compared to IPL 14.
Between IPL 15 and IPL 14 there were 4 common categories among Top 5
Ecom-Gaming topped IPL 15, while it ranked 2ndin IPL 14, Whereas the topper of IPL 14, Ecom-Education slide down to 4th place in IPL 15.
During IPL 15, the top five categories accounted for 39% of total ad volume, compared to 36% in IPL 14.
Sporta Technologies Topped in terms of advertising with 7% share during IPL 15
During IPL 15, the top five sponsors contributed 24% of ad volume, while the top five in IPL 14 contributed 20%.
Sporta Technologies, Think & Learn and FX Mart among the Top 5 advertisers were common between IPL 15 and IPL 14.
Dream11.com was the top advertised brand during both IPL 15 and IPL 14
Top 5 brands contributed 21% share of ad volumes in IPL 15, while top 5 of IPL 14 contributed 18%.
Dream11.com and Cred among the Top 5 brands were common between IPL 15 and IPL 14.
New categories in IPL 15 compared to IPL 14; Categories not appearing in IPL 15 compared to IPL 14
In IPL 15, there were 20+ new categories compared to IPL 14, and 40 categories that did not feature in IPL 15 compared to IPL 14.
Among the new categories, Ecom-Auto Rental Service stopped the list followed by Shaving System/Razor.
