TAM Sports has launched its IPL 15 Celebrity Endorsement Report. As per the report, during IPL 15, overall number of Celebrities seen a drop of 17% compared to IPL 14.
IPL 15 (39 matches) witnesses a 8% growth in share of Celebrity endorsed ads over previous season. Among all professions, Film Actors led in brands’ endorsement with 47% share of ad volumes, followed by Sports Persons with 37%share during IPL 15.
Ranveer Singh and M S Dhoni maintain 1st position in both IPL 15 and IPL 14. During this IPL, the number of Sports personalities grew by 14% during 39 matches of IPL 15 compared to IPL 14.
In IPL 15 (39 matches), there was an increase of 8%in the share of celebrity-endorsed ads compared to the previous season
Celebrity-endorsed advertising accounted for 53% of total ad volume in IPL 15 (39 matches). The share of Non-Celebrity endorsed ads in IPL 15 slight rise compare to IPL 14.
Film Actor and Sports Person together accounted 85%ad volume share of the total celebrity endorsed ads
Among all professions, Film Actors led in brands’ endorsement with 47%share of ad volumes, followed by Sports Persons with 37%share during IPL 15.
Share of Film Actors endorsed ads per channel grew in IPL 15 by 5%compared to IPL 14.
Number of Sports personalities grew by 14% during 39 matches of IPL 15 compared to IPL 14
When compared to IPL 14, the overall number of Celebrities decreased by 17% during IPL 15.
In both IPL 15 and IPL 14, Ranveer Singh and M S Dhoni are still in first place
Ranveer Singh was on top with 9%share of ad volumes during matches of IPL 15.
3 out of Top 5 overall Celebrities were common in 39 matches of both IPL 15 and IPL 14.
Among the Top 5, M S Dhoni, Virat Kohli and Rohit Sharma were common Sports Celebrities on both IPL 15 and IPL 14.
3 out of Top 5 categories Endorsed by Celebrity belonged to E-Commerce sector during IPL 15
Top 5 categories and advertisers accounted for 66%and 48%share of Celebrity ad volumes respectively in IPL 15.
