Spotify has introduced Premium Rewards in India, a limited-edition initiative designed to offer added value to its Premium subscribers through curated brand partnerships and exclusive live experiences. The programme aims to extend the benefits of a subscription beyond music streaming, giving users access to special offers and invite-only events.
Targeted at Spotify Premium users who prioritise music discovery, audio quality and on-the-go listening, Premium Rewards brings together handpicked brand deals and experiential opportunities as part of the platform’s broader effort to deepen subscriber engagement and strengthen loyalty in the Indian market.
This means exclusive offers from brands like MakeMyTrip, Tira, Nykaa, Ajio Luxe, Gully Labs and Airbnb curated around how you live, travel and shop. It also gives access to invite-only live events, intimate listening sessions and cultural moments that bring you closer to the artists and music that made you subscribe in the first place.
Shipra Srivastava, Head of Marketing, Spotify India, said, “Spotify Premium has always been about giving you the best way to experience audio – high quality, uninterrupted listening with offline access. With the Premium Rewards, we wanted to take that feeling further into the places you go, the brands you love and the experiences that stay with you. It’s Premium as a membership, not a subscription. And right now, it’s a limited-edition experience, so there’s genuinely never been a better time to be a Premium subscriber in India.”
What Spotify Premium Rewards unlocks:
- Lifestyle perks: Exclusive offers from partner brands such as MakeMyTrip, Tira, Nykaa, Ajio Luxe, Gully Labs and Airbnb – curated around how you actually live, travel and shop.
- IRL experiences: Invite-only events, intimate listening sessions and cultural moments that bring you closer to the artists and music you love.
How it works:
On Spotify Premium rewards, premium subscribers can explore available rewards and claim offers directly on the microsite. New perks and experiences will be added on an ongoing basis. The rewards are available now to all Spotify Premium subscribers in India.
