Sparsh Pearl, has launched a new TVC campaign featuring brand ambassador Saif Ali Khan. The campaign highlights the company’s decision to offer a lifetime warranty across its entire PTMT bath fittings portfolio.
The newly launched television commercial positions Sparsh Pearl as a category leader that backs its promise of durability with unmatched confidence. At the heart of the campaign is the message that lifetime performance is not just a claim, but a commitment supported by strong manufacturing and rigorous testing standards.
In a bold step reinforcing its leadership in the PTMT segment, Sparsh Pearl is now offering a lifetime warranty across all PTMT bath fittings. This strategic move is backed by the brand’s advanced manufacturing processes, stringent quality testing standards, and large-scale production capabilities.
Importantly, every PTMT piece undergoes thorough testing to ensure long-term durability, strength, and consistent performance before reaching the market.
The TVC is part of a high-decibel, multi-dimensional marketing rollout that spans television, digital platforms, OTT, outdoor media, trade activation, and retail branding. Sparsh Pearl has earmarked an estimated ₹20 crores exclusively for promoting the Lifetime Warranty initiative, making it one of the most aggressive campaigns in the segment.
Naresh Garg, Chairman & MD, Sparsh Pearl, said: “At Sparsh Pearl, we believe that true leadership is built on confidence in your own product. Offering a Lifetime Warranty on our PTMT Bath Fittings is not a marketing statement — it is a reflection of the rigorous testing, superior raw materials, and advanced manufacturing systems that go behind every product. This campaign marks a new chapter in our journey, where we are not just participating in the category — we are setting new benchmarks for it.”
Manish Gupta, President – Sales & Marketing, Sparsh Pearl, said: “PTMT has been our flagship and most trusted category across markets. With the introduction of Lifetime Warranty, we are not only strengthening consumer confidence but also empowering our distributors and dealers with a powerful value proposition. Backed by a ₹20 crore multi-platform campaign featuring our brand ambassador, this initiative will significantly enhance brand visibility, retail demand, and market leadership in the PTMT bath fittings segment.”
