#SocialMediaDay – Brand custodians on leveraging Social Media marketing in 2022

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The News Desk
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To commemorate Social Media Day 2022, brand custodians, brand heads, and marketers from across industries and segments share their views on how Social Media empowers marketing and how its effective use can bring about change. While some highlight the importance of Social Media in their personal lives and profession, others outline how it can provide a platform for many marginalized groups by amplifying thoughts. Read on.

Bharatesh Salian, Sr. VP – Marketing Science & CX at Kinnect 

Social media platforms will be the gateway to AR/VR Experience. While content will be the king, the experience to deliver the content to the end user would be the Emperor with social media platforms facilitating the experience.

Also social media will be responsible for driving ‘Content to Commerce’ and act as a catalyst in the D2C boom.

In a nutshell, It will drive the adoption of metaverse and fuel commerce.

Akshat Sahu, Director of Marketing, ShareChat

Image-Akshat-Sahu-Director-of-Marketing-ShareChat-mediabrief.jpgShareChat is India’s largest homegrown social media platform operating in 15 Indic languages. Our platform has broken linguistic and geographical boundaries by allowing every brand to connect with our 180 million-strong monthly active Indic language community.

ShareChat has several content formats and features across different languages, genres, and categories.

Some of the prominent ones include SCTV for long-form content, topical image and video posts, Live Audio Chatrooms, Virtual Gifting, and direct and group messaging. Launched in 2020, Audio Chatrooms has become one of India’s largest voice-based live hangouts, with 2 billion minutes of audio streamed every month.

Large advertisers and brands believe in the potential of Bharat and are partnering with ShareChat due to our reach amongst Indic language audiences to drive targeted campaigns in local languages. Over 150 leading brands have engaged with us for promotions last year.

We have also launched our self-serve ads platform, ‘ShareChat Ads,’ enabling SMBs to connect directly with their target audience through micro-targeting and personalized multilingual campaigns.

ShareChat has thousands of micro-influencers connecting brands with Bharat. They provide unique brand experiences to the Indic language internet users. To achieve deeper levels of engagement, many brands engage with micro-influencers who have a limited but highly engaged fanbase, their content is highly relevant as it is based on cultural nuances and trends.

This helps brands build an arsenal of creative foot soldiers who consistently fuel the ecosystem with brand messages which are contextualized and resonate well with the audience. Creators help break the clutter and draw attention to the brand message in an era of low attention spans.

Sagar Nair, Co-Founder & CEO, Qlan, The Gamer’s Social Network

Sagar-Nair-CEO-Qlan-scaled.jpgWhat began as digital communities for people to connect and communicate has today evolved into universes of their own that virtually decide opinions and outcomes on a global level. Social media has transcended continents and literally made the world a smaller place.

Purpose-driven campaigns across the world today have global backing. It does not matter if a prevailing global issue affects an individual directly because opinions are now being shared on a human level. Which is a far larger power than any other that exists.

People’s power has found a home and the world has found a digital lens of the highest order. Social media is the present and with newer technologies at play, it will continue to mould the future of humanity.

Khushaal Talreja, Head – Marketing, Mintoak Innovations Pvt Ltd.

Context and creative drivers have become key in a social media age where the attention potential of individuals is questionable. Every brand wants to be seen and heard.

And while social media has helped brands accelerate their marketing & communication efforts, it has put a lot more responsibility on brand marketers to make brands sound distinctive in a noisy landscape. Contextual marketing has never been this important!

While there is value exchange during content distribution, driving consistency in brand messaging will continue to influence the long-term brand image. In the endless scroll world of social media, simple and targeted content can humanize the brand to build the trust factor as well.

At Mintoak, we’re creating an authentic and empowering brand that resonates with our community across financial institutions, business owners and the talent pool. We’re leveraging social media to amplify campaign messages around #MintingTheFuture & #GoingBeyondPayments.

This elevates the overall guiding principles behind what we want the Mintoak brand to represent and build more familiarity with our offerings.

Animesh Agarwal, Founder and CEO at 8bit Creatives

Image-Animesh-Agarwal-Founder-and-CEO-at-8bit-Creatives-mediabrief.jpegThe superpower that social media has is its capability to amplify a thought, and when a positive message is amplified, change is brought in. Social media allows dialogue, allows amplification, and provides a platform for many marginalised groups.

As a result of all of this, noble causes like LGBTQ+ rights, sustainability, anti-racism, equality, inclusivity, and anti-bullying to name a few, have been promoted like never before.

Brands have started conscious marketing and have used social media to promote social causes they believe in. In 2019, influencers under the umbrella of 8bit creatives along with other industry influencers raised money for various charitable causes like the Assam Flood victims, COVID patient relief, etc.

I personally did a Covid aid donation drive with MPL, with a campaign called “Gamers Stand With India” which led to a collection of 19 lakhs to help covid struck Indians. Currently, our creators are also working with Mamaearth to promote the cause of planting a million trees.

With the aim to promote women in Gaming, I recently organised a tournament through social media called Pretty Tough Games for leading female gamers.

These are just a few out of thousands of examples out there, and social media is definitely acting as a vehicle of positive change through these campaigns, and providing an outlet to individuals and brands to create change.

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