Snap Inc. announced the launch of Phone Swap India, the first Snap Original series in India premiering Saturday, 27 March. Phone Swap, the popular Snap Originals, now in its 12th season and reaching more than 69 million unique viewers on Snapchat in the U.S. Produced and filmed in the heart of Mumbai by Colosceum Media, this new series was created in partnership with Team Whistle.
Each episode accompanies two people on a blind date, who are unexpectedly forced to exchange phones and then decide if they want to go on a second date. The 12-episode series is in Hinglish and has English and Hindi subtitles.
Like all Shows on Snapchat, they are vertical, full screen and created to reflect and celebrate the diverse voices, experiences and passions of the global community of Snapchatters.
Last year, more than 70 million people in India watched Shows on Snapchat, and Snap’s daily active user base grew by over 150%.
“This is our first Snap Original made for our Indian community and we have so much more in store – we can’t wait for Snapchatters to tune in,” Guthrie said.
“Phone Swap India” marks the first launch from a slate of new original content Snap announced in October 2020, including an upcoming Snap Original with rapper and lyricist Raftaar, and exclusive Creator Shows with the likes of Anushka Sen, Ruhi Singh and Vir Das.
