Conceptualised and scripted by Boathouse Media and AI-produced by Studio Blo, Shemaroo Entertainment’s festive campaign, ‘Kindness Badhaye Goodness’, has won the Baby Blue Elephant at the Kyoorius Creative Awards, celebrating creativity and innovation in advertising and storytelling.
Released during the festive season, the campaign captured how even the smallest act of kindness can create a lasting impact. With the message, “Chhoti si roshni bhi apna asar chhod jaati hai,” the film resonated with audiences across digital platforms for its simplicity and universal relevance.
The campaign was created for Shemaroo Entertainment under the thought #KindnessBadhayeGoodness, reinforcing the brand’s belief that small gestures of compassion can collectively make the world a happier place.
Speaking about the recognition, the teams behind the campaign shared that the award is a testament to the power of emotionally rooted storytelling combined with emerging AI-driven production capabilities.
Studio Blo, an AI Film Studio, has been active through its collaborations and AI-native storytelling initiatives. The studio is also co-producing the AI-generated series “WARLORD” with filmmaker Shekhar Kapur. In addition, Studio Blo collaborated with filmmaker Rajkumar Hirani on an AI-native film for the Bajaj Group, further working in AI-powered entertainment and branded storytelling. The studio is also gearing up to announce its first major theatrical release created entirely using AI, marking another milestone in the evolution of AI-led filmmaking for global audiences.
Dipankar Mukherjee, Co-Founder & CEO, Studio Blo said, “Winning the Baby Blue Elephant for Kindness Badhaye Goodness is incredibly special for us because it validates the idea that technology should amplify emotion, not replace it. At Studio Blo, we are constantly exploring how AI can help tell deeply human stories with scale, speed, and cinematic impact.
“This campaign with Shemaroo and Boathouse Media is a great example of how meaningful storytelling and innovative production can come together to create something memorable,” Mukherjee said.
The Baby Blue Elephant win marks another milestone for the creative and production teams, showcasing how technology and emotion can come together to create culturally impactful storytelling.
