Prime Video’s ‘Panchayat S4’ campaign brings fans and brands together to call for earlier release

IMAGE-Prime Video Panchayat Season 4 campaign drives cross-brand engagement -MEDIABRIEF

The makers of Panchayat Season 4 have decided to stir up the politics – literally! With Season 4 gearing up for an intense election face-off between Manju Devi and Kranti Devi, the fans are already on the edge of their seats.

Spurred by the massive fan love for the multi-award-winning franchise, Prime Video India launched a massive referendum social media campaign to demand an early release for Panchayat Season 4 than its scheduled date of July 2nd. The activity launched with election-style videos of the cast promising an early release of the show for the audience’s votes.

Various brands joined the conversation on their Instagram stories, posts and replying to the posts with cute, witty, funny, and outrageous punch lines that’ll make audience laugh, smile, and demand for an early release with the hash tag #PanchayatNow.

Brands including- AJIO, Burger King, Taco Bell, Rapido, McCain, KFC, Airtel, Bata India, Happy Dent, Manyavar, HDFC Bank, Pepperfry, Maaza, Domino’s India, Go Ibibo, To Be Honest and ixigo joined the wagon and raises the voice for an early release.

Here are some interesting taglines posted by the brands:

Burger King: “Agar Panchayat Jaldi Aagaya toh Manju Devi ka manifesto menu mein chhap denge”

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Burger King India (@burgerkingindia)

Taco Bell: “Agar Panchayat Jaldi Aagaya toh Phulera ke har matdata ke liye Naked Taco Bilkul Muft Muft Muft!

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Taco Bell India (@tacobellindia)

AJIO: “Agar Panchayat Jaldi Aagaya toh hum naye kapdo ki gram sabha bula lenge  

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by AJIO.com (@ajiolife)

Rapido: “Agar Panchayat Jaldi Aagaya toh Rapido parcel mein sirf lauki bhejenge

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Rapido (@rapidoapp)

PepperFry: “Agar Panchayat Jaldi Aagaya toh Sachiv ji ko bed linen ke sath Bed free.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Pepperfry.com (@pepperfry_official)

Abhibus India: “Agar Panchayat Jaldi Aagaya toh har Phulera wasi ko milegi abhibus par ek free seat”

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by AbhiBus (@abhibusindia)

TBH: “Agar Panchayat Jaldi Aagaya toh Lauki ke chips banayega TBH Honest style mein!

 

 
 
 
 
 
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A post shared by To Be Honest – TBH (@tobehonestfoods)

Mc Cain: “Agar Panchayat Jaldi Aagaya toh Sachiv ji ke table par ab lauki nahi Mc Cain Aloo Tikki hoga”

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by McCain Foods India (@mccainfoods_india)

Go Ibibo: “Agar Panchayat Jaldi Aagaya toh Binod ko Phulera ke bahar ki dunia hum dikhayenge

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Goibibo (@goibibo)

These brand integrations were executed by The Zoya Co. which allows these brands to directly connect with the target audience in a more meaningful and engaging way.  All these brands shared their favorite moments from the series and tag Prime Video, now let us see if the makers might just take notice and bring the release date forward!

Get ready to dive back into the world of Phulera, the battle for Panchayat supremacy is about to begin!