As it turns 19, Myntra has rolled out a new Birthday Campaign built around inclusivity and celebration at scale, anchored by three ad films featuring Chunky Pandey, Nora Fatehi, Farhan Akhtar and Anu Malik. The campaign invites customers to join what the brand positions as a platform-wide celebration under the central idea: Myntra ka Birthday Blast pe har koi invited hai.
Across the films, Fatehi, Akhtar and Malik appear in their individual worlds doing what they are best known for, while Pandey repeatedly crashes the scenes — uninvited but welcomed — reinforcing the brand’s message that the party isn’t exclusive. The narrative positions the anniversary not as a brand milestone alone but as a shared consumer moment, framing Myntra’s birthday as belonging to everyone rather than a select few.
The campaign aims to express appreciation to the company’s loyal customer base through return gifts on purchases that they make. During Myntra Birthday Blast, customers can access a compelling selection of trend-first fashion, beauty, and lifestyle offerings.
The three films are distinct in tone and setting but united in spirit. Each builds to the same punchline – Chunky’s breathless, show-stealing interruption, but gets there in a completely different way.
https://www.youtube.com/watch?v=faESXyOVxYA
The first film unfolds inside an office elevator at the Myntra headquarters, where Anu Malik enters in celebratory style, accompanied by an assistant carrying cakes and gift hampers.
When the lift suddenly stalls, the silence turns into a performance moment, with Malik breaking into an impromptu birthday tune, singing, “Oonchi building ki lift mein, gungunaata hoon baar baar, Myntra ke Birthday Blast pe, bula lo na.” As the lift resumes and the doors open, Chunky Pandey appears, amused by the spectacle, remarking, “Aag lagane ki koi zaroorat nahi,” before revealing that everyone is invited to Myntra’s birthday celebration, with return gifts awaiting all.
https://youtu.be/fjidpDFMaMU?si=YVJYFgm4tGUs5Yui
The second film unfolds at a lively restaurant, where Farhan Akhtar spots a live band and is drawn to the stage. He takes the mic and breaks into an impromptu birthday song for Myntra in his signature rock style, quickly building energy across the room.
Just as the performance gathers momentum, the music cuts out, and Chunky Pandey appears from the sidelines, quipping, “Oh shayari wale Senorita, don’t be a Spanish Papita,” before revealing that the Myntra Birthday Blast celebration already includes everyone, with return gifts in store for all.
https://www.youtube.com/watch?v=iKEC1pqIRq8
The third film unfolds inside a chic café, where Nora Fatehi, dressed in full glam, is spotted by paparazzi capturing her through the window. Noticing the attention, the moment turns performative as she breaks into a dramatic birthday song-and-dance routine for Myntra, showcasing her signature moves with high-energy flair.
As the performance builds, Chunky Pandey pops up from behind the paparazzi crowd, calling out, “No, no Nora, yeh karte karte tum bore nahi ho raha? Myntra Birthday Blast me tum, main, har koi invited hai,” revealing that the celebration is open to all, before the film transitions into the Birthday Blast reveal.
Speaking about the campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said, “We are delighted to celebrate nineteen years of putting our customers at the heart of everything we do. Our new star-studded campaign, featuring some of India’s most-loved celebrities, uses humor and high-octane entertainment to set the perfect tone for Myntra’s Birthday Blast. Through these quirky storylines, we aim to deepen our connection with customers across all cohorts and geographies.”
Now in its 3rd edition, the Myntra Birthday Blast is the platform’s flagship annual celebration, bringing together 6Mn + styles from more than 23,000 brands across fashion, beauty, and lifestyle. This year’s Birthday Blast will offer customers an immersive shopping experience with return gifts. The event goes live on 28th February, with Myntra Insiders receiving early access from 27th February.
Creative Credits: Tilt Brand Solutions – Kushagra Tuli, Aakash Pandya, Gaurav Kamdar, Arjun Budhiraja, Zeba Shaikh, Rishabh Ojha
