Lux Cozi has launched the HEATEK thermal wear range, amplified with a TVC featuring Bollywood actors Varun Dhawan and Jacqueline Fernandez. The commercial highlights the promise of “Garmi Ka Ehsaas,” capturing the warmth, energy, and modern appeal of the latest Lux Cozi product.
The TVC shows Varun and Jacqueline in a winter cabin where the best source of heat is the Lux Cozi HEATEK. A humorous sequence features Jacqueline chasing Varun around the house to warm up. Their on-screen chemistry emphasizes warmth and comfort, making the message of advanced thermal wear relatable. The commercial reinforces Lux Cozi HEATEK’s focus on quality, performance, and style for households.
Ashok Kumar Todi, Chairman, Lux Industries said, “Lux Industries’ legacy is built on delivering quality and reliability to generations of Indian families. LUX COZI HEATEK exemplifies our brand philosophy, which is rooted in making premium quality accessible to all, blending tradition with contemporary appeal and always listening to our consumers’ evolving needs. As we usher in the next era of Lux Cozi, we’re not just launching a product; we’re reinforcing our legacy of trust, industry-first innovation, and a heartfelt connection to families nationwide.”
Saket Todi, Executive Director, Lux Industries said, “At Lux Cozi, our constant pursuit is to redefine comfort and warmth for every Indian household. The HEATEK thermal wear range embodies our commitment to innovation and inclusivity, offering advanced textile technology across four versatile variants for men, women, and children. With Varun Dhawan and Jacqueline Fernandez bringing our vision to life in the new TVC, we want every viewer to feel the assurance of ‘Garmi Ka Ehsaas’—a promise of cozy winters, elevated style, and trustworthy performance.”
Pramod Sharma, National Creative Director, Rediffusion Brand Solutions Pvt. Ltd., said, “The brief was simple, so the task was tall. We had to make it fun and engaging, using Varun and Jacqueline’s charm while aptly defining the brand promise. I hope the audience enjoys this ad as much as we did while making it.”
