Lizol announces its expansion into the bathroom cleaning category with the launch of Lizol Fresh and Clean Bathroom Cleaner. This move extends the brand’s expertise in cleaning and fragrance beyond floors and surfaces, strengthening Reckitt’s presence in the home hygiene segment.
As bathrooms in modern homes evolve from functional spaces into freshness zones, consumer expectations regarding hygiene have increased. Many households traditionally relied on detergents and phenyls, which often fell short on cleaning and lasting freshness. This gap is driving a shift towards purpose-built solutions that align with modern lifestyles.
The launch coincides with growth in the Indian household cleaning products market, driven by urbanization and a focus on hygiene. According to industry estimates from Deep Market Insights, the market was valued at USD 8.09 billion in 2024 and is projected to reach USD 11.95 billion by 2033.
Developed through Reckitt’s formulation process, Lizol Fresh and Clean Bathroom Cleaner is designed to provide effective cleaning and long-lasting fragrance. It delivers 10X better cleaning compared to detergents and phenyls, removes 99.9% bacteria, and contains a fragrance that lasts up to 12 hours. The thick formulation is designed to cling to surfaces for better coverage and results.
Gautam Rishi, Marketing Director, Hygiene, Reckitt – South Asia said, “Bathrooms are no longer just functional spaces—they influence how clean and fresh a home feel. Backed by Reckitt’s culture of continuous innovation and scienceled formulation, with Lizol Fresh & Clean Bathroom Cleaner, we are raising expectations from the category by combining effective cleaning, trusted germ protection**, and a freshness that lasts up to 12 hours. It is designed for today’s fastpaced lifestyles where consumers want solutions that work well and make everyday cleaning effortless.”
The launch reinforces the brand’s commitment to providing clean homes and encourages a move away from traditional detergents. This portfolio expansion aligns with growth opportunities in the household hygiene space. Lizol Fresh and Clean Bathroom Cleaner is available across general trade, modern retail, e-commerce, and quick-commerce platforms.
