BBH Singapore has unveiled Get Your Travel Right, its first campaign for travel experiences platform Klook, following a competitive pitch win. The campaign addresses the growing complexity of travel planning, where consumers often find themselves navigating multiple websites, apps, reviews and booking platforms before a trip even begins.
Built on the insight that travel preparation has become increasingly stressful and prone to decision fatigue, the campaign highlights the often-overlooked effort involved in organising group holidays. It spotlights the individual who typically takes responsibility for researching options, comparing choices, building itineraries and coordinating plans for everyone else.
Through Get Your Travel Right, Klook and BBH Singapore aim to reinforce the idea that travel is more enjoyable when people can make decisions with confidence and focus on the experiences ahead rather than second-guessing their plans.
The campaign comes to life through two complementary expressions. The first demonstrates how Klook helps travellers confidently get every part of their journey right by bringing accommodation, transport, attractions, and experiences together in one trusted platform. The second shines a spotlight on the often-overlooked travel planners who make great holidays possible for everyone else.
Supporting Klook’s new platform is Klookmojis, a distinctive visual identity system developed by BBH Singapore that transforms the Klook logo into an ever-evolving collection of travel-inspired icons. From hotels and trains to sushi, safaris and skydives, Klookmojis provide a simple and memorable expression of the breadth of experiences available through the platform.
To support Klook’s extensive inventory and multi-market footprint, the campaign is powered by an AI-enabled production system capable of generating thousands of hyper-local, market-specific Klookmoji executions. The flexible system allows Klook to respond to changing travel trends and inventory while maintaining a consistent brand experience across 15 markets.
At the heart of the campaign is a global initiative celebrating travel planners themselves. Proprietary research conducted by Klook found that travel planning is among the least appreciated responsibilities within friend and family groups, despite often being the factor that determines whether a trip succeeds or fails.
To recognise their efforts, Klook is launching a global search for five deserving travel planners who will win a 7-day hosted trip to Switzerland in December 2026. For once, they will be able to enjoy a holiday where someone else handles the details. The initiative will be amplified through Klook’s network of more than 30,000 Kreators and social content encouraging travellers to celebrate the planners in their own lives.
Get Your Travel Right launches globally in August across film, digital, social, PR and out-of-home channels.
Marcus Yong, VP, Global Marketing, Klook, said, “More choices should make travel better, but too often it makes planning harder. By bringing the essential parts of a trip together, Klook helps travellers cut through endless comparison and book with confidence. That is how we help people “Get Your Travel Right” when they Book with Klook. We also want to celebrate the person who makes every great holiday happen: the travel planner behind the moments everyone else gets to enjoy.”
Khairul Mondzi, Executive Creative Director, BBH Singapore, added, “Travel should be easier than ever. Instead, many people find themselves juggling dozens of tabs, conflicting reviews and endless decisions before they’ve even packed a suitcase. And in every friend group, there’s usually one person carrying most of that burden. That’s what inspired this campaign. Klook helps travellers get travel right, but we also wanted to recognise the people who’ve been quietly doing that work for everyone else all along.”
Credits:
- Client: Klook
- Agency: BBH Singapore
- Managing Director: Sid Tuli
- Chief Creative Officer: Sascha Kuntze
- Executive Creative Director: Khairul Mondzi
- Associate Creative Director: Marielle Nones
- Senior Copywriter: Judy Au
- Art Director: Daphne See
- Copywriter: Nicole Kee
- Junior Creatives: Prakhar Bansal, Rusmatin Rosnan
- Chief Strategy Officer: Stephane Missier
- Head of Strategy: Amanda Lim
- Strategy Director: Ruth Lim
- Communications Strategist: Kristal Lee
- Social Director: Rebekah Anthony
- Junior Strategist: Gershayn Phua
- Executive Producer: Wendi Chong
- Senior Producer: Chun Yi Kwek
- Producer: Nadira BMZ
- Editors: Allan Yeo, Amos Tan, Gerard Koh
- Designer: Rui En Neo
- Head of Business Leadership: Lynette Chua
- Head of Growth: Siying Goh
- Business Director: Gabrielle Munro
- Associate Account Directors: Sabrina Ang, Bernice Ong
- Account Executive: Pei Xuan Soh
- Audio and Sonic Branding by FVSE
*Research conducted with 2,725 participants across 10 market
**Launch markets include US, UK, Australia, Singapore, India, Germany, China, Taiwan, Hong Kong, Japan, the Philippines, Thailand, Indonesia, Vietnam and Malaysia.
