Kaun Banega Crorepati Season 18 has recorded strong early growth on Sony LIV, with views rising 60% and watch time increasing 40% in the first three weeks compared with the corresponding period of the previous season.
Connected TV accounts for nearly 60% of the season’s consumption on Sony LIV, highlighting KBC’s continued strength as a family-viewing property and its relevance as audiences increasingly shift between television, mobile and connected devices.
The season’s theme, Sochna Padega, builds on the quintessential KBC experience of thinking, participating and testing one’s knowledge. The strong initial response indicates that the theme is resonating with audiences and adding fresh energy to the long-running franchise.
KBC 18 has also attracted strong advertiser interest, with more than 20 brands associated with the show on Sony LIV. Google Gemini, PhonePe, Malkist, Bharat Petroleum and Maruti Suzuki are the Co-Presenting Sponsors, while Director Special Elaichi and Jaquar Lights are the Co-Powered by Sponsors. Polycab, Colgate, UltraTech, Gowardhan Ghee and Dr. Fixit are Special Partners. American Pistachios, Clove Dental, Vijay Sales, Kalyan Jewellers, HINT, ReNew, AI NOVA+, CERA, Kapiva and Siyaram’s Suitings & Shirtings are associated as Partners.
A Sony LIV spokesperson said, “KBC 18 has begun with strong momentum on Sony LIV. The growth in views and watch time, coupled with Connected TV accounting for nearly 60% of consumption, reinforces KBC’s appeal as a shared viewing experience. The response to Sochna Padega shows how the franchise continues to evolve with its audiences while retaining the qualities that have made it enduring. We are encouraged by the initial performance and look forward to building on this momentum through the season.”
Hosted by Amitabh Bachchan, Kaun Banega Crorepati Season 18 airs on Sony Entertainment Television and streams on Sony LIV, Monday to Friday at 9:00 PM.
