According to data compiled by Chrome OTT (COTT) for Week 33 ’26 and shared exclusively with MediaBrief, JioHotstar emerged as the leading platform in India’s OTT ecosystem by absolute audience scale, attracting 68.16 million unique viewers and achieving a 15.39% reach.
Amazon Prime Video (including Amazon MX Player content on CTV) followed in second place with 49.10 million unique viewers and a 62.95% reach. Netflix recorded 43.27 million unique viewers while achieving the highest market penetration, with a reach of 90.14%.
Top platforms in Week 33 ’26
| Platforms | Reach | Unique viewers (In Million)* |
| JioHotstar | 15.39% | 68.16 |
| Amazon Prime Video ( Includes Mx Player CTV shows ) | 62.95% | 49.10 |
| Netflix | 90.14% | 43.27 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top AVOD original shows in Week 33 ’26
| AVOD Originals Shows | Reach | Unique viewers (In Million)* |
| Playground S5 (Amazon Mx Player) | 8.64% | 12.18 |
| Clean Up Company (Amazon Mx Player) | 6.71% | 9.46 |
| Aatank (Amazon Mx Player) | 5.84% | 8.23 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Amazon MX Player swept the top three positions in the AVOD Originals segment by unique audience volume. The gaming-centric unscripted competition Playground Season 5 led the category with 12.18 million unique viewers and an 8.64% reach.
The crime drama Clean Up Company followed in second place with 9.46 million unique viewers and a 6.71% reach, while the social drama Aatank attracted 8.23 million unique viewers and achieved a 5.84% reach.
Top SVOD original shows in Week 33 ’26
| SVOD Originals Shows | Reach | Unique viewers (In Million)* |
| The Traitors Season 2 (Amazon Prime Video) | 17.27% | 16.37 |
| Reacher Season 4 (Amazon Prime Video) | 14.53% | 13.47 |
| Operation Safed Saagar (Netflix) | 23.62% | 11.34 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Amazon Prime Video held the top two positions in the SVOD originals category. The second season of the reality series The Traitors, hosted by Karan Johar, topped the segment with 16.37 million unique viewers (17.27% reach).
Also read: The Traitors S2 draws 18.49 mn viewers in opening window on Prime Video – Chrome DM COTT
The fourth season of the action-thriller franchise Reacher, starring Alan Ritchson, took second place with 13.47 million unique viewers (14.53% reach) across six languages. Netflix’s military air-warfare drama Operation Safed Saagar followed in third with 11.34 million unique viewers (23.62% reach).
Top movies in Week 33 ’26
| Movies | Reach | Unique viewers (In Million)* |
| Cocktail 2 (Netflix) | 30.05% | 14.42 |
| Welcome to the Jungle (JioHotstar) | 2.89% | 12.78 |
| Bharat Bhhagya Viddhaata (Zee5) | 42.21% | 11.82 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
TV Catch-Up (SVOD) – Week 33 ’26
| Tv Catch-Up ( SVOD ) | Reach | Unique viewers (In Million)* |
| 108 Base Hospital – Uri (JioHotstar) | 3.32% | 13.63 |
| Khatron Ke Khiladi S15 (JioHotstar) | 3.67% | 12.33 |
| Hustle Season 5 (JioHotstar) | 2.82% | 10.48 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
JioHotstar retained all top three spots in the SVOD catch-up category. The military medical drama 108 Base Hospital – Uri led the segment with 13.63 million unique viewers (3.32% reach) across five languages.
Rohit Shetty’s stunt reality series Khatron Ke Khiladi Season 15 took second place with 12.33 million unique viewers (3.67% reach), while the hip-hop talent competition Hustle Season 5 generated 10.48 million unique viewers (2.82% reach).
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
Disclaimer – The published data is based on the actual consumption of OTT content and includes viewer consumption resulting from subscribers sharing their passwords with others to view content. Viewer numbers and engagement may therefore reflect shared access beyond the original subscriber base.
COTT Unique viewers = CTV subscribers *3 (3 viewers per subscription) + Mobile subscribers*1.1 (1.1 viewers per subscription)
