Hoopr, a music licensing platform, announces the launch of its festive music catalogue with over 500 curated tracks available on its licensing platform, Hoopr Smash. The collection brings together music from celebrated artists including Shreya Ghoshal, Arijit Singh, and Salim Sulaiman, alongside regional talents and independent artists such as Pawandeep Rajan, Rajeshwarie Raj, Biswajeet Chakraborty, Sudhanshu Shome, Anurag Naik, Chaitanya Verma, Kanishka Singh.
Curated around the festive calendar, the catalogue spans occasions such as Navratri with tracks like Manda Lidha Mohi Raj by Umesh Barot and Ishani Dave, Karwa Chauth featuring songs such as Rangna Hai by Janvi Agrahari, Diwali including Phuljadi by Nupoor Khedkar, Bhaidooj with Veere by Nupoor Khedkar, Chhath Puja featuring Koshi Bharwaib by Rocky Raja, Shivratri with Shankaraay by Shreya Ghoshal, Krishna Janmashtami including Achutam Keshavam by Sonu Nigam, and Eid with Haider Ka Janaza by Salim Sulaiman.
The catalogue covers traditional and devotional tracks as well as modern festive pop and dance numbers, catering to brands, influencers, and content creators seeking culturally relevant soundtracks. It spans 30 plus content use cases including fashion, automobile, travel, F&B, beauty and wellness, health and fitness, among others.
This launch responds to the rising demand for culturally relevant and copyright-safe festive music among creators and brands. Hoopr’s internal research analyzing over 25,000 short-format videos from 170 plus brands shows that content using music achieves 4.3x higher visibility, and when combined with influencers, delivers up to 5.3x greater engagement. Videos incorporating trending festive music along with influencers see a 17x boost.
Between September and February, the period includes Navratri, Durga Puja, Diwali, Halloween, weddings, Christmas, New Year, Makar Sankranti, Republic Day, Baisakhi and Valentine’s Day. Social media becomes the center of consumer attention, and music helps brands create timely, original, and resonant campaigns.
Hoopr’s festive catalogue offers a well-tagged selection of tracks across moods, themes, and campaign types, enabling creators and brands to easily discover and license the right soundtrack for every celebration.
Gaurav Dagaonkar, Co-Founder, Hoopr said, “While India’s creator economy continues to evolve at a fast pace, creators and brands find it very challenging to identify and use the right festive music due to copyright concerns, insufficient regional choices, and excessive licensing fees. This curated catalogue addresses these challenges by allowing creators to create compelling content and brands to develop culturally relevant campaigns in a seamless manner. By providing easy access to the right music, we hope to strengthen the creator ecosystem in India, while enabling brands to connect with their audiences more effectively.”
Meghna Mittal, Co-Founder, Hoopr said, “Festive music is likely to become a crucial growth driver for licensing in India. Hoopr’s platform technology, data-driven recommendations and comprehensive catalogue allow users to instantly access culturally relevant, copyright-safe tracks. This means that creators and brands can continue to build high-quality content at scale, stay ahead of trends, and significantly engage audiences during reflective periods such as key festivals.”
With over 500 tracks across languages, genres, and festivals, Hoopr’s festive catalogue provides licensed music for creators and brands to use across seasonal campaigns.
