Chrome DM COTT, the OTT audience measurement platform, released viewership data for Gram Chikitsalay S2, streaming on Amazon Prime Video. The title recorded 28.12 Mn unique viewers over its opening four-day measurement window from 23 Jun to 26 Jun 2026.
Male audiences accounted for 16.92 Mn viewers (60%), while female viewers stood at 11.20 Mn (40%). The 25–35 male cohort was the single largest segment at 6.72 Mn, followed by the 35+ male segment at 4.82 Mn and the 18–24 male segment at 4.48 Mn. Among female viewers, the 25–35 cohort led at 4.82 Mn, followed by the 35+ group at 3.11 Mn.
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Viewership by Age & Gender
The 25–35 male cohort led all segments at 6.72 Mn, followed by the 35+ male group at 4.82 Mn and the 18–24 male segment at 4.48 Mn. Among female viewers, the 25–35 cohort topped at 4.82 Mn, followed by the 35+ group at 3.11 Mn and the 18–24 segment at 3.08 Mn — indicating that this title skews toward a slightly older audience compared to most OTT originals.
| Segment | Viewers (Mn) |
| Female – Below 18 | 0.19 Mn |
| Female – 18–24 | 3.08 Mn |
| Female – 25–35 | 4.82 Mn |
| Female – 35+ | 3.11 Mn |
| Male – Below 18 | 0.90 Mn |
| Male – 18–24 | 4.48 Mn |
| Male – 25–35 | 6.72 Mn |
| Male – 35+ | 4.82 Mn |
Source: Chrome DM COTT | Period: 23 Jun – 26 Jun 2026
State-Wise Viewership Distribution
Uttar Pradesh led all states at 8.71 Mn, followed by Delhi NCR at 6.38 Mn and Bihar at 4.82 Mn — reflecting the title’s strong resonance with Hindi heartland audiences. Madhya Pradesh recorded 3.14 Mn and Maharashtra 1.22 Mn, with the remaining states aggregated under ‘Others’ at 3.83 Mn.
| State | Viewers (Mn) |
| Uttar Pradesh | 8.71 Mn |
| Delhi NCR | 6.38 Mn |
| Bihar | 4.82 Mn |
| Madhya Pradesh | 3.14 Mn |
| Maharashtra | 1.22 Mn |
| Others | 3.83 Mn |
Source: Chrome DM COTT | Period: 23 Jun – 26 Jun 2026
“Gram Chikitsalay S2 opens with 28.12 Mn viewers in its first four days — a strong debut that underlines the continued pull of rural-heartland content on streaming,” said Riya Maity, Business Head – Chrome Digital. “The UP and Bihar numbers together account for nearly half the show’s reach, making this one of the clearest north India stories we’ve seen this season. The 25–35 cohort leading on both genders also tells you this title is building a slightly more mature audience than the typical OTT original.”
Disclaimer: The published data is based on actual consumption of OTT content and includes viewer consumption resulting from subscribers sharing their passwords with others to view content. Viewer numbers and engagement may therefore reflect shared access beyond the original subscriber base. COTT Unique Viewers = CTV subscribers x 3 (3 viewers per subscription) + Mobile subscribers x 1 (1 viewer per subscription).
Source: Chrome DM COTT | Period: 23 Jun – 26 Jun 2026 | Release Date: 23 Jun 2026 | Platform: Amazon Prime Video
