In Week 44 of 2023 (COTT Week: 29th Oct – 4th Nov 23), Disney+ Hotstar, JioCinema, and Netflix emerged as the top three OTT platforms, as reported by Chrome OTT.
During this week, the ICC Cricket World Cup 2023 on Disney+ Hotstar secured the first position on the list of top shows and also stood out as the most-binged title, while Jawan, available on Netflix, claimed the top spot among movies for the week.
Top 3 OTT Platforms
During Week 44, Disney+ Hotstar, JioCinema and Netflix stood as the top three OTT platforms in India. Disney+ Hotstar led the pack with a reach of 16.02%, equivalent to 80.74 million unique viewers.
JioCinema secured the second spot in this list with 22.78 million unique viewers and a reach of 4.52%.
Securing the third position, Netflix achieved a reach of 2.53%, corresponding to 12.75 million unique viewers.
| Platforms | Reach | Unique viewers (Mn)* |
| Disney+ Hotstar | 16.02% | 80.74 |
| JioCinema | 4.52% | 22.78 |
| Netflix | 2.53% | 12.75 |
| Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours. | ||
Top Shows
The 13th edition of the Cricket World Cup, ICC Cricket World Cup 2023, on Disney+ Hotstar, was the top title with a reach of 11.00%, translating into 55.43 million unique viewers.
It was followed by Bigg Boss S17 on JioCinema, which secured the second place with a reach of 1.51%, equivalent to 7.62 million unique viewers.
Heartfelt drama series Aspirants S2, streaming on Amazon Prime Video, secured the third spot and garnered 4.32 million unique viewers, with a reach of 0.86%.
| Shows | Reach | Unique viewers (Mn)* |
| ICC Cricket World Cup 2023 (Disney+ Hotstar) | 11.00% | 55.43 |
| Bigg Boss S17 (JioCinema) | 1.51% | 7.62 |
| Aspirants S2 (Amazon Prime) | 0.86% | 4.32 |
| Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours. | ||
Top Binged Show
ICC Cricket World Cup 2023, on Disney+ Hotstar, was also the top-binged title this week with a reach of 7.15%, translating into 36.03 million unique viewers.
It was followed by Bigg Boss S17 on JioCinema, which secured the second place as the top-binged show with a reach of 0.83%, equivalent to 4.19 million unique viewers.
Amazon Prime Video’s Aspirants S2 secured the third spot and garnered 2.16 million unique viewers, with a reach of 0.43%.
| Binged Shows | Reach | Unique viewers (Mn)* |
| ICC Cricket World Cup 2023 (Disney+ Hotstar) | 7.15% | 36.03 |
| Bigg Boss S17 (JioCinema) | 0.83% | 4.19 |
| Aspirants S2 (Amazon Prime) | 0.43% | 2.16 |
| Binge:- Shows/Web series: Calculated on the basis of a Minimum of 3 episodes viewing across 24 Hours. | ||
Top Movies
During Week 44, the Shah Rukh Khan-starrer action thriller film Jawan on Netflix emerged as the leading movie with 3.13 million unique viewers, resulting in a reach of 0.62%.
Following closely, the Indian Malayalam-language action thriller film, King Of Kotha, streaming on Disney+ Hotstar secured the second position with 2.70 million unique viewers, resulting in a reach of 0.54%.
Securing the third spot, the Tamil-language comedy horror film Chandramukhi 2 streaming on Netflix achieved a reach of 0.48%, engaging 2.41 million unique viewers.
| Movies | Reach | Unique viewers (Mn)* |
| Jawan (Netflix) | 0.62% | 3.13 |
| King Of Kotha (Disney+ Hotstar) | 0.54% | 2.70 |
| Chandramukhi 2 (Netflix) | 0.48% | 2.41 |
| Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours. | ||
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
