According to exclusive data shared with MediaBrief by Chrome OTT (COTT), Week 9’26 (Feb 28th – March 6th) highlights JioHotstar’s continued lead in India’s OTT ecosystem, maintaining a reach of 83.71% and attracting 128.91 million unique viewers. The platform continues to command the largest audience base through a diverse mix of originals, movies and high-performing TV catch-up programming across both AVOD and SVOD segments.
The week also saw Netflix maintain strong momentum, reaching 46.91% of viewers with 72.25 million unique viewers, supported by popular international series and a steady pipeline of movies. Amazon Prime Video, including MX Player CTV shows, recorded a 39.59% reach, drawing 60.97 million unique viewers through a mix of global formats, Hindi originals and free streaming integrations.
Overall consumption trends once again highlight the strong pull of reality-led programming, returning franchise seasons and global thriller series, which continue to drive repeat viewing and sustained engagement across India’s OTT audiences.
Top Platforms in Week 9’26
In Week 9’26, JioHotstar led the Indian OTT landscape with a reach of 83.71%, attracting 128.91 million unique viewers. Netflix followed with a 46.91% reach, registering 72.25 million unique viewers, while Amazon Prime Video, including MX Player CTV shows, recorded a 39.59% reach with 60.97 million unique viewers.
| Platforms | Reach | Unique viewers (Mn)* |
|---|---|---|
| JioHotstar | 83.71% | 128.91 |
| Netflix | 46.91% | 72.25 |
| Amazon Prime Video (Includes MX Player CTV shows) | 39.59% | 60.97 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top AVOD Original Shows in Week 9’26
Among AVOD originals, Psycho Saiyaan, streaming on Amazon MX Player, emerged as the most-watched title with a 3.41% reach, attracting 5.25 million unique viewers.
Close behind was Engaged 2 on JioHotstar, a relationship-focused reality format exploring modern partnerships and emotional compatibility, recording a 3.03% reach and 4.67 million viewers.
Meanwhile, Bharat Ke Super Founders, Amazon MX Player’s entrepreneurial reality show spotlighting emerging startup founders and their disruptive ideas, registered a 2.59% reach with 3.99 million unique viewers.
| AVOD Originals Shows | Reach | Unique viewers (Mn)* |
|---|---|---|
| Psycho Saiyaan (Amazon MX Player) | 3.41% | 5.25 |
| Engaged 2 (JioHotstar) | 3.03% | 4.67 |
| Bharat Ke Super Founders (Amazon MX Player) | 2.59% | 3.99 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top SVOD Original Shows in Week 9’26
In the SVOD originals category, Beast Games Season 2 on Amazon Prime Video led the charts with a 4.02% reach, attracting 6.19 million unique viewers.
Netflix’s political action thriller The Night Agent Season 3 followed with a 3.45% reach and 5.31 million viewers, while crime drama Kohrra Season 2 continued to draw audiences with a 3.38% reach, registering 5.20 million unique viewers.
| SVOD Originals Shows | Reach | Unique viewers (Mn)* |
|---|---|---|
| Beast Games S2 (Amazon Prime Video) | 4.02% | 6.19 |
| The Night Agent Season 3 (Netflix) | 3.45% | 5.31 |
| Kohrra Season 2 (Netflix) | 3.38% | 5.20 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top Movies in Week 9’26
In the movie category, Tu Meri Main Tera, Main Tera Tu Meri on Amazon Prime Video topped the charts with a 1.81% reach, attracting 2.78 million unique viewers.
Netflix’s Dhurandhar followed with a 1.68% reach and 2.59 million viewers, while Telugu-language film Anaganaga Oka Raju continued to find audiences on Netflix with a 1.42% reach and 2.19 million unique viewers.
| Movies | Reach | Unique viewers (Mn)* |
|---|---|---|
| Tu Meri Main Tera, Main Tera Tu Meri (Amazon Prime Video) | 1.81% | 2.78 |
| Dhurandhar (Netflix) | 1.68% | 2.59 |
| Anaganaga Oka Raju (Netflix) | 1.42% | 2.19 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
TV Catch-Up (AVOD) – Week 9’26
TV catch-up programming continued to deliver consistent engagement. MasterChef India Season 4 led AVOD catch-up content on Sony LIV with a 3.26% reach, attracting 5.02 million unique viewers.
Long-running sitcom Taarak Mehta Ka Ooltah Chashmah followed with a 3.18% reach and 4.90 million viewers, while entrepreneurial reality show Shark Tank India Season 5 registered 4.46 million viewers, translating to a 2.90% reach.
| Tv Catch-Up (AVOD) | Reach | Unique viewers (Mn)* |
|---|---|---|
| MasterChef India S4 (Sony LIV) | 3.26% | 5.02 |
| Taarak Mehta Ka Ooltah Chashmah (Sony LIV) | 3.18% | 4.90 |
| Shark Tank India S5 (Sony LIV) | 2.90% | 4.46 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
TV Catch-Up (SVOD) – Week 9’26
Within SVOD catch-up content, Splitsvilla Season 16 on JioHotstar led the segment with a 3.32% reach, attracting 5.11 million unique viewers.
Celebrity cooking-entertainment format Laughter Chefs Season 3 followed closely with a 3.28% reach and 5.06 million viewers, while popular daily drama Anupama recorded a 2.68% reach, drawing 4.13 million unique viewers.
| Tv Catch-Up (SVOD) | Reach | Unique viewers (Mn)* |
|---|---|---|
| Splitsvilla S16 (JioHotstar) | 3.32% | 5.11 |
| Laughter Chefs Season 3 (JioHotstar) | 3.28% | 5.06 |
| Anupama (JioHotstar) | 2.68% | 4.13 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
Disclaimer – The published data is based on the actual consumption of OTT content and includes viewer consumption resulting from subscribers sharing their passwords with others to view content. Viewer numbers and engagement may therefore reflect shared access beyond the original subscriber base.
COTT Unique viewers = CTV subscribers *3 (3 viewers per subscription) + Mobile subscribers*1.1 (1.1 viewers per subscription)
