According to data from Chrome OTT (COTT) for Week 18 ’26, the Indian streaming space saw JioHotstar maintain its lead with a peak penetration of 75.62%, attracting 116.45 million unique viewers. Netflix followed in the second spot with a 36.36% reach (55.99 million viewers), while Amazon Prime Video (including Amazon MX Player CTV content) recorded a 24.83% reach (38.24 million viewers).
Platforms |
Reach |
Unique viewers (In Million)* |
| JioHotstar | 75.62% | 116.45 |
| Netflix | 36.36% | 55.99 |
| Amazon Prime Video (Includes MX Player CTV shows) | 24.83% | 38.24 |
Original Content Performance
SVOD Originals Shows |
Reach |
Unique viewers
|
Language |
| The Great Indian Kapil Show S4 (Netflix) | 8.55% | 13.17 | Hindi |
| Glory (Netflix) | 4.90% | 7.55 |
Hindi, Tamil, Telugu
|
| The Boys S5 (Amazon Prime Video) | 4.65% | 7.16 |
English, Hindi, Kannada, Malayalam, Tamil, Telugu
|
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
In the SVOD Originals category, Netflix secured the top two positions. The comedy-talk show The Great Indian Kapil Show Season 4 led the segment commandingly with an 8.55% reach (13.17 million viewers). It was followed by the multi-lingual drama Glory, which recorded a 4.90% reach (7.55 million viewers). Amazon Prime Video took the third spot with the ongoing fifth season of its superhero satire The Boys, registering a 4.65% reach (7.16 million viewers).
Also read: Amazon MX Player to join Prime Video in unified free and paid streaming push
AVOD Originals Shows |
Reach |
Unique viewers
|
Language |
| Battleground S2 (Amazon MX Player) | 6.25% | 9.63 | Hindi |
| Campus Beats Season 6 (Amazon MX Player) | 4.11% | 6.33 | Hindi |
| Kaptaan (Amazon MX Player) | 3.04% | 4.69 | Hindi |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
On the AVOD side, Amazon MX Player continued its strong run in the original shows segment. The second season of the action-drama Battleground registered a 6.25% reach (9.63 million viewers). Campus Beats Season 6 followed with a 4.11% reach (6.33 million viewers), while the series Kaptaan recorded a 3.04% reach (4.69 million viewers).
Movies
Movies |
Reach |
Unique viewers
|
Language |
| Happy Raj (Amazon Prime Video) | 4.41% | 6.78 |
Hindi, Kannada, Malayalam, Tamil, Telugu
|
| Swapped (Netflix) | 3.98% | 6.14 |
English, Hindi, Tamil, Telugu
|
| Do Deewane Seher Mein (Netflix) | 3.92% | 6.04 | Hindi |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Amazon Prime Video claimed the top spot in the movie category during this period with its multi-lingual release Happy Raj, which topped the chart with a 4.41% reach (6.78 million viewers). Netflix secured the next two spots: its comedy-drama Swapped recorded a 3.98% reach (6.14 million viewers), closely followed by the urban romance Do Deewane Seher Mein, which sustained viewer interest with a 3.92% reach (6.04 million viewers).
TV Catch-Up Trends
The consumption of linear television content on digital platforms remained a consistent driver of digital engagement across both AVOD and SVOD ecosystems.
AVOD Catch-Up
Tv Catch-Up ( AVOD ) |
Reach |
Unique viewers
|
Language |
| Indian Idol S16 (Sony LIV) | 3.92% | 6.04 | Hindi |
| Taarak Mehta Ka Ooltah Chashmah (Sony LIV) | 2.14% | 3.29 | Hindi |
| Tum Ho Naa – Ghar Ki Superstar (Sony LIV) | 1.07% | 1.65 | Hindi |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Sony LIV firmly led this segment with a clean sweep of the top three spots. Indian Idol Season 16 recorded a 3.92% reach (6.04 million viewers), followed by the long-running sitcom Taarak Mehta Ka Ooltah Chashmah at 2.14% reach (3.29 million viewers). The drama series Tum Ho Naa – Ghar Ki Superstar also made its mark in the rankings with a 1.07% reach (1.65 million viewers).
SVOD Catch-Up
Tv Catch-Up ( SVOD ) |
Reach |
Unique viewers
|
Language |
| Splitsvilla S16 (JioHotstar) | 4.31% | 6.63 | Hindi |
| Laughter Chefs S3 (JioHotstar) | 3.98% | 6.13 | Hindi |
| Anupama (JioHotstar) | 2.24% | 3.45 | Hindi |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
JioHotstar maintained its absolute dominance in the premium television catch-up category. The reality dating show Splitsvilla S16 led the pack with a 4.31% reach (6.63 million viewers), closely followed by the celebrity cooking show Laughter Chefs Season 3 at 3.98% reach (6.13 million viewers). The daily drama Anupama retained its steady viewership, securing a 2.24% reach and attracting 3.45 million viewers.
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
Disclaimer – The published data is based on the actual consumption of OTT content and includes viewer consumption resulting from subscribers sharing their passwords with others to view content. Viewer numbers and engagement may therefore reflect shared access beyond the original subscriber base.
COTT Unique viewers = CTV subscribers *3 (3 viewers per subscription) + Mobile subscribers*1.1 (1.1 viewers per subscription)
