Domino’s, pizza brand, has launched the Cheese Lava Pull Apart Pizza — a new format that redefines how consumers experience cheese.
Featuring a distinct flower-shaped design and a molten cheese lava centre, the pizza brings together two things Domino’s is known for — innovation and indulgence. Each petal can be pulled apart and dipped into the molten cheese pool, creating a rich, sensorial experience that is visually striking and satisfying.
The launch builds on Domino’s cheese equity and addresses a growing consumer demand for novel, interactive food formats that feel fresh yet familiar.
Chella Pandyan, EVP and Chief Marketing Officer, Domino’s India said, “Cheese is at the core of Domino’s DNA. With the Cheese Lava Pull Apart Pizza, we wanted to create an experience that feels new but still distinctly Domino’s – where the product itself delivers both indulgence and intrigue. It’s innovation you can see, pull, and taste.”
The Cheese Lava Pull Apart Pizza range starts at ₹399 and is available in eight flavours — four veg and four non-veg. It is available across Domino’s dine-in outlets and on the Domino’s app.
