New Podcast series: COMMSCAST, Ep 1 | Michelle Francis (Godrej Industries Group) and CK Shenoy (Adfactors) on the next-level of PR (Video)

By
Pavan R Chawla
-

Watch Episode 1 of CommsCast featuring Michelle Francis and Chennakeshav Shenoy: 

 

Listen to Ep 1 of CommsCast featuring Michelle Francis and Chennakeshav Shenoy:

This, the first episode of COMMSCAST, our new podcast series for Reputation Management professionals, features Chennakeshav Shenoy (CK), Senior Group Head at Adfactors PR, and Michelle Francis, AVP – Corporate Brand & Communications at Godrej Industries Group. Both are accomplished professionals in the ever-evolving world of Public Relations and Reputation Management and share interesting insights and points to ponder that will help other young professionals in the space of Reputation Management.

Michelle highlights the transformation of public relations from traditional methods to digital strategies, emphasizing the critical role of storytelling in engaging audiences. She shares her journey from Madhya Pradesh to Mumbai, and across PR, brand and corporate communication. Among other things, she reflects on how data analytics has become integral to shaping modern PR. Michelle discusses the need for narratives that align with business objectives and addresses challenges like gaining stakeholder acceptance. She showcases Godrej’s innovative communication initiatives, which integrate purpose-driven storytelling to foster deeper consumer connections and brand loyalty.

CommsCast Ep 1 with Michelle Francis and CK Shenoy: Takeaways and insights

COMMSCAST-EP-1-MICHELLE-FRANCIS-CK-TAKEAWAYS.jpg

The conversation explores the PR industry’s evolution over the past decade, with a shift from media-centric approaches to comprehensive, two-way digital strategies. Michelle underscores the importance of balancing traditional storytelling with digital agility to meet evolving market demands. She emphasizes the need for PR professionals to craft impactful, authentic narratives while achieving measurable outcomes. Highlighting the timeless value of human connection in today’s digital world, Michelle offers insights on adaptability and the enduring art of storytelling, inspiring professionals to remain relevant and relatable in a dynamic industry.

Michelle and CK discuss the importance of human connection in an increasingly digital landscape, recognizing the timeless value of personal engagement in fostering brand sentiment. Michelle’s reflections on her journey and her advice to emerging professionals emphasize the need for adaptability, openness to feedback, and the drive to remain authentic and relatable.

So, here’s the inaugural episode of CommsCast, the new podcast series from MediaBrief.com. We hope you too find the conversation between Chennakeshav Shenoy and Michelle Francis as inspiring and engaging as we did. We also hope that some of the insightful takeaways we’ve shared in the infographic above will help every custodian of Corporate Reputation in their quest for professional excellence and impact in the truly dynamic, ever-evolving field of Public Relations and Communications for Reputation Management. 

Thank you for viewing or listening to this, the first episode of our new Reputation Podcast series, CommsCast. Do share it with your friends, peers and others, if you like it, and yes, please send us an email with your feedback and advice. Thank you for your time and support, as always. To reach us, please visit the contact page on MediaBrief.

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Pavan R Chawla
Pavan R Chawla
Pavan R Chawla is the Founder-Editor of MediaBrief and an award-winning media, content and communications professional whose career spans journalism, radio, television reporting and programming, publishing, corporate communications, digital strategy, media education and institution-building. At MediaBrief, Pavan leads editorial strategy, original journalism, leadership interviews, podcasts and knowledge-building forums. He hosts MVP, The Master’s Voice Podcast, and curates BreakfastBrief, alongside MediaBrief’s wider portfolio of editorial and podcast properties. He began in journalism with The Times of India Group, working across The Independent, The Metropolis on Saturday and E-Times, and writing for publications including Illustrated Weekly and Femina. His early broadcast work included reporting for Vinod Dua’s Parakh, anchoring Saturday Journal on DD Metro, presenting Western music and English business news on AIR FM, and scripting and presenting programmes for Times FM. He was on India’s first private FM network, Times FM, when it launched on 15 August 1993, presenting one of the only four one-hour episodes that aired that day. At Sony Entertainment Television, Pavan was Senior Executive Producer and helped create and supervise programmes including Aahat, CID, Heena, Bhanwar and Kanyadaan. He also headed one of the channel’s prime-time business and programming units and was its on-air promotional voice. He later headed programming and new programme development at B4U. His publishing career includes editing the Zee Entertainment Guide and IMPACT, and launching i-next, Jagran Prakashan’s compact bilingual daily, as Group Editor. Pavan has also held senior communications roles at MAX, Sahara One, INX Media and Adfactors PR. His work has covered corporate reputation, brand building, channel and platform launches, entertainment, sports, digital media and strategic communication. He received the Indian Telly Award for Best PR and Corporate Communications Head of the Year across media organisations in India, in 2004. He has served as CEO and Academic Head of the Edvance Institute of Integrated Media and as Dean and Academic and Business Head of the D Y Patil-Whistling Woods School of Film and Media. He is happiest where content, digital, business, strategy, design and media converge.
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