Marketing
Marketing is the largest section on MediaBrief. It covers how brands in India are built, positioned and sold: campaign launches, brand and product announcements, agency mandates, media spends, sponsorships, consumer research, industry events, and the people who run marketing teams. The section has been running since March 2016 and is updated every working day, with around twenty new articles on a typical weekday.
Reporting here is news-first and short. Most items are announcements, campaign launches, leadership moves and research findings, attributed to the company, agency or research firm that issued them. Where the desk has spoken to the people involved, the piece is an interview and is labelled as such.
Several sub-sections sit under Marketing. Advertising covers ad campaigns and the agencies behind them. Research collects consumer and industry studies. Events covers award shows, festivals and industry conferences. Campaigns We Like is a curated pick of Indian and global work the desk rates. Public Relations covers PR mandates, agency wins and the people moving through the PR industry. CommsBrief is MediaBrief’s dedicated desk for corporate communications and reputation.
More than 28,000 articles are filed directly in this section, on top of everything in the sub-sections.
