New @Dell campaign by Grey focuses on Cinema Technology

As thing warm up for the festive season that’s marked by stepped up buying and purchases, Dell has released its latest video campaign that speaks about celebrating the spirit of India.

image-new-Dell-campaign-film-by-Grey-Group-MediaBrief-1The campaign builds upon the ability of Dell laptops and PCs to deliver and help you celebrate the ‘spirit’ of India and its festivals, films and their grandeur through Dell Cinema technology with its CinemaStream, CinemaSound and CinemaColor features. The laptop as not just a computer device but also as an entertainment  powerhouse to being you closer to ‘true entertainment, the way it was intended to be’, as the release puts it.

And that’s what this Dell commercial, conceptualized and executed by Grey Group, does. The film depicts features of Dell Cinema that collectively offer an immersive cinematic experience to the user who can enter a world of life-like colour, resonant sound and uninterrupted streaming. The film inspires consumers to enjoy a truly immersive cinematic experience, while transporting them to a completely new world of great colour and sound.

Credits of the Dell campaign

  • Agency : GREY Group, Bangalore
  • Creative : Sandipan Bhattacharyya, Gautam Bhasin, Parvathy R, Sibin KA
  • Servicing : Vishal Ahluwalia, Esha Datta, Anukriti Som, Ayushi Haldar
  • Grey Works/Films : Sharad Shinde, Samir Chadha
  • Planning : Arun Raman

Client

  • Dell India : Ritu Gupta, Razia Ali, Pallavie Singh
  • Production House : Mettle Films
  • Director : Vibhu Puri
  • Producers : Nikita Singh , Ankit Trivedi


Ritu Gupta, Director, Marketing – India & ANZ, Consumer & Small Business, Dell, said of the TVC,  “We’re taking Dell Cinema closer to our consumers who look for immersive cinematic experiences, anytime and anywhere. The Indian festive season is as immersive as it can get and we are excited to be a part of it with Dell Cinema.”

Gautam Bhasin, Group Creative Director at Grey Bangalore said, “Indians don’t just love their movies, festivals and cricket, they live them. They like experiencing what’s closest to their hearts at its immersive best. Be it the colors, beats or fan frenzy, through this commercial we have got all of them to come alive, and have the viewers celebrate India.”

Vishal Ahluwalia, Senior VP & Branch Head, GREY Bangalore, said, “DELL and GREY as a team have been fortunate to have unique and insightful winning executions across all festivals in the past. While DELL as a brand is immersed in the Indian culture, this year we decided to project the grandeur of India celebrating through… (the)… passion best experienced on DELL Cinema… DELL Cinema experience is akin to reliving the moment “LIVE” in best of sound, color and streaming.”

What do you think of the TVC? Do share your comments.

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