From insurance and mobility to healthcare, personal care and food retail, this week’s Campaigns We Like features six campaigns that stood out for their storytelling and consumer relevance. Featuring Pankaj Tripathi’s trust-led motor insurance message for SBI General, Hyundai’s nostalgic reunion of Shah Rukh Khan and the iconic ‘Mr. Kim’, Licious’ culturally rooted Chennai campaign, BMW M’s unconventional courtroom drama, BSV’s infertility awareness initiative and Stayfree’s product-led innovation in menstrual care, these campaigns showcase how brands are blending emotion, humour, purpose and utility to connect with audiences.
SBI General Insurance extends ‘Chuniye Bharosa, Apno Sa’
SBI General Insurance has expanded its ‘Chuniye Bharosa, Apno Sa’ campaign with a new motor insurance film featuring brand ambassador Pankaj Tripathi. The campaign encourages consumers to choose a trusted insurance partner by drawing a parallel between the care taken while buying a vehicle and the importance of selecting the right motor insurance.
The film reinforces SBI General’s customer-first approach, highlighting its network of over 8,400 garages, cashless repair facilities and transparent claims process. The campaign will be promoted across television, print, outdoor, OTT and digital platforms.
Hyundai revives ‘Mr. Kim’ campaign with Shah Rukh Khan
Hyundai Motor India has revived its iconic ‘Mr. Kim’ campaign with Shah Rukh Khan to celebrate 30 years in India and 28 years of the actor’s association with the brand. Created by INNOCEAN India, the film recreates the memorable SANTRO storyline while introducing the Hyundai CRETA and the all-electric IONIQ 5, linking the brand’s legacy with its future in smart and electric mobility.
The campaign uses nostalgia as a storytelling device, blending familiar moments from the original advertisement with a fresh narrative that reflects Hyundai’s evolution over three decades. Since its launch, the film has recorded around 25 million views and a 35% view-through rate across Meta and YouTube, highlighting strong audience engagement.
Licious launches Chennai campaign with Saranya Ponvannan and Sruthi Hariharan
Licious has launched its Chennai-focused campaign, Tharam Adhu Nirantharam, featuring actors Saranya Ponvannan and Sruthi Hariharan. The film highlights a familiar reality in many Tamil households, where the person cooking often has little control over the quality and cut of the fish, leading to compromises despite their efforts in the kitchen.
Through an emotional mother-in-law and daughter-in-law story, the campaign positions Licious as a solution by offering fresh, clean-cut seafood that gives consumers greater choice and consistency. The integrated campaign spans television, digital, OTT, outdoor advertising and on-ground activations across Chennai, reinforcing the brand’s promise of quality, convenience and trust.
BMW M launches ‘Get Even With Corners’ campaign
BMW M and AGMC have unveiled Get Even With Corners, a new campaign created by Serviceplan Middle East ahead of BMW M track days in the UAE. The campaign features a black-and-white courtroom drama that humorously puts corners on trial before shifting to the thrill of driving a BMW M, highlighting the brand’s signature handling in an unconventional way.
Launching between October and December 2026, the campaign aims to encourage first-time track drivers to experience BMW M through immersive driving events rather than traditional performance messaging. Directed by Nalle Sjöblad, the film combines noir-inspired visuals with comedy to showcase the connection between driver, machine and the road.
BSV marks World IVF Day with #FindYourMissingJoy campaign
Marking World IVF Day, BSV, a Mankind Group company, has launched the #FindYourMissingJoy campaign to encourage couples facing infertility to seek timely medical advice from qualified fertility specialists. The awareness film aims to reduce stigma around infertility while highlighting the importance of early fertility evaluation, which can improve treatment outcomes.
The campaign reinforces BSV’s commitment to expanding access to scientifically backed fertility treatments and normalising conversations around reproductive health. Alongside the initiative, the company continues to work with IVF clinics across India to improve awareness, promote informed reproductive planning and make advanced fertility care more accessible.
Stayfree unveils upgraded Secure XL with Pad Change Alert
Stayfree has introduced an upgraded version of its Secure XL sanitary pad featuring Double Leak Lock technology and a new ‘Pad Change Alert’ that signals when it is time to replace the pad. Backed by consumer research, the product is designed to provide up to 12 hours of protection while helping women manage their periods with greater confidence and ease.
The launch is supported by a campaign featuring brand ambassador Kiara Advani in a TVC directed by Shoojit Sircar. Alongside television, the campaign will be amplified through digital, influencer, on-ground and retail activations, highlighting the product’s focus on reducing the mental load associated with period care.
