On the occasion of Social Media Day 2022, Caleb Franklin, CEO and Founder of HeyHey!, in an exclusive interaction with MediaBrief, speaks about how Social Media empowers marketing and how brands have modified their communication approach to leverage the medium. He underlines the role of Social in HeyHey! media mix and highlights how its celebrating the day. Read on.
Social Media Day is celebrated each year to recognise the impact that social media has had on communications around the world. So how has Social Media impacted your business and your communication approach?
Social Media is the modern way that people form communities and any brand or business initiative requires a solid community of people who find meaning in that business. Social Media has greatly helped us and our partners in this regard.
How are you celebrating the Day? What are your thoughts on moment marketing of commemorative days?
A strong cup of coffee and miles and miles of scrolling!
List three strong ways Social Media empowers marketing. What role does it play in your Media mix? By how much is the pie for Social media in a Brands’ marketing mix increasing? By what percentage has your social media marketing budget grown over the past?
Connect and empowers communities around celebrities and brands. It supercharges distribution of communication and messaging and it provides strong, new ways of creating experience and meaning in digital ways (shoutouts, zoom calls, etc.)
Our social media budgets are up 127% YOY (Year-over-year)
How important is it for every marketing and brand and other vertical teams to be given L&D help on learning digital marketing (and social media as a part of it, of course)? What initiatives does your company undertake on this count?
It’s very important and we work with leading advisors and experts to help us in this regard
What are some of the successes your company has had using social media?
We’ve able to directly share our product on social media in really fun and engaging ways. My favorite being a post where we shared one of customer’s customized celebrity shoutout videos wherein the celebrity requested the customer’s friend to get a haircut! Needless to say the customer, celebrity, and our fans were delighted by the post!
