BreakfastBrief – The Marketing Huddle will bring together senior marketers, brand leaders and media decision-makers in Delhi on 13th August 2026 for a conversation on one of the fastest-evolving areas in marketing: the growing role of Connected TV in driving measurable business outcomes.
Built around the theme, “CTV is Reshaping the Path to Conversion,” the invite-only session will explore how Connected TV is moving beyond its traditional role as a reach and awareness medium. As consumers increasingly shift between television screens and mobile devices during their purchase journeys, marketers are looking for ways to connect brand exposure with intent, engagement and action.
Presented in partnership with Affinity Global, the discussion will focus on how advances in audience intelligence, cross-screen measurement and creative innovation are helping brands build more accountable CTV strategies. The session will examine how marketers can identify the right audience segments, measure the impact of CTV investments, and create seamless pathways from attention to conversion across devices.
Pavan R Chawla, Founder-Editor, MediaBrief.com, said, “The conversation around Connected TV has matured significantly over the past few years. The focus is no longer limited to audience reach, but increasingly on understanding how CTV influences consumer behaviour and business outcomes. Through this edition of BreakfastBrief, we hope to facilitate a meaningful exchange of ideas on how marketers can unlock greater value from the medium as part of a broader cross-screen strategy.”
Speaking about the Delhi edition of BreakfastBrief, Rishi Sharma, Senior Vice President, APAC Sales, Affinity Global, said, “Connected TV in India is still planned against reach, even as viewers move fluidly between the big screen and the phone already in their hand. The way people discover, evaluate, and act on brands no longer follows a straight line…and that shift turns the television screen into the starting point of a measurable journey rather than the end of an awareness buy.
“At Affinity Global, we help brands close that gap through mCanvas. By connecting the right audience segments with innovations on CTV coupled with sensory-led mobile formats inside a single ecosystem, we can measure the intent built on the big screen and convert it on the next one. Thanks to BreakfastBrief for bringing together some of the country’s leading marketers to discuss how CTV is reshaping the path to conversion,” Sharma added.
With participation limited to invited guests, the Delhi edition will provide a platform for marketers to exchange perspectives, share experiences and explore the opportunities emerging at the intersection of television, mobile and measurable consumer engagement.
