Leo Burnett India emerged as the leading specialist agency at the prestigious ABBY One Show Awards 2023, securing a remarkable total of 11 metals and accumulating 64 points. The results of the awards were announced on day 3 of Goafest 2023, where the outstanding achievements of various organizations in the Brand Activation & Promotions category were celebrated.
Leo Burnett India claimed the coveted Grand Prix award, solidifying their position as the Specialist Agency of the Year. In addition to the Grand Prix, they secured an impressive tally of 2 Gold, 2 Silver, 6 Bronze, and 11 Merit awards, earning a total of 34 metals.
Other notable organizations that achieved recognition at the ABBY OneShow Awards 2023 included VMLY&R, who accumulated 24 points with 4 Silver awards. Mullenlowe Lintas Group secured 12 points, clinching 2 Silver awards. COG Culture garnered 10 points, receiving 1 Silver and 1 Bronze award.
Cheil Worldwide and FCB Group India both secured 8 points, each receiving 2 Bronze awards. Wunderman Thompson India also attained 8 points, earning 2 awards. Enormous and Havas Life Sorento each secured 6 points, with Enormous and Havas Life Sorento winning 1 Silver award each.
BBH Communications India Private Limited, Communique Marketing Solutions Pvt Ltd, Creative Land Asia, and Laqshya Media Group all received 4 points, each securing 1 Bronze award. Tribes Communications, Flibbr Consulting, and Digitas India were recognized with 2 points each, with Tribes Communications, Flibbr Consulting and Digitas India securing 1 Merit each.
In total, the Brand Activation & Promotions category witnessed a tremendous display of creativity and innovation, with the participating organizations accumulating a collective total of 168 points across 34 metals.
ABBY One Show Awards 2023 [Brand Activation & Promotions]
| Specialist | Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
| Brand Activation & Promotions Specialist Agency of The Year | Leo Burnett India | 1 | 2 | 2 | 6 | – | 11 | 64 |
| – | VMLY&R | – | – | 4 | – | – | 4 | 24 |
| – | Mullenlowe Lintas Group | – | – | 2 | – | – | 2 | 12 |
| – | COG Culture | – | – | 1 | 1 | – | 2 | 10 |
| – | Cheil Worldwide | – | – | – | 2 | – | 2 | 8 |
| – | FCB Group India | – | – | 1 | – | 1 | 2 | 8 |
| – | Wunderman Thompson India | – | – | – | 2 | – | 2 | 8 |
| – | Enormous | – | – | 1 | – | – | 1 | 6 |
| – | Havas Life Sorento | – | – | 1 | – | – | 1 | 6 |
| – | BBH Communications India Private Limited | – | – | – | 1 | – | 1 | 4 |
| – | Communique Marketing Solutions Pvt Ltd | – | – | – | 1 | – | 1 | 4 |
| – | Creative Land Asia | – | – | – | 1 | – | 1 | 4 |
| – | Laqshya Media Group | – | – | – | 1 | – | 1 | 4 |
| – | Tribes Communications | – | – | – | – | 1 | 1 | 2 |
| – | Flibbr Consulting | – | – | – | – | 1 | 1 | 2 |
| – | Digitas India | – | – | – | – | 1 | 1 | 2 |
| Grand Total | 1 | 2 | 12 | 15 | 4 | 34 | 168 |
