Karisma and Kareena Kapoor appear together on screen in a new series of ad films from BigBasket, conceptualised by Talented. The campaign includes three short films. The first features a tongue twister from Kareena Kapoor’s earlier films.
The second includes a dance step and a double role inspired by Karisma Kapoor’s previous screen appearances. The third includes the sisters singing together, without any post-production re-dubbing.
https://www.youtube.com/watch?v=-98tE8X8gIg
Karisma and Kareena Kapoor said, “Revisiting some of our iconic avatars together was joyfully nostalgic. Rarely do we feature in the script. We can shake a leg, but singing was a new experiment for us! 20 second ads are nothing like movies, we too are challenged with ‘quick deliveries’ in our performance.”
BigBasket has previously featured cricketer Virat Kohli in its campaigns, and the new set of films includes Karisma and Kareena Kapoor performing the brand’s jingle, “10 minutes means BigBasket.”
Raagaleena Sripada, Marketing Head, BigBasket Retail said, “Our partnership with Karisma and Kareena Kapoor marks a strategic step in evolving BigBasket’s communication. The objective was clear: to drive home the message that BigBasket now delivers groceries in just 10 minutes. The Kapoor sisters bring relatability that helps us connect with a wide and diverse consumer base, while reinforcing the speed, ease, and reliability of our service.”
Aarushi Periwal and Krisha Kakad, Creative and Brand Strategy, Talented said, “Karisma and Kareena don’t just live in our memories, they are part of our GIFs, our stickers, our Saturday night dance moves, our favourite one-liners. Casting them together felt less like a creative decision and more like unlocking something that was waiting to happen. We wrapped BigBasket’s 10-minute delivery promise in shared nostalgia, let the sisters step back into their iconic roles we have loved them in, and reimagined moments that still make us smile. What emerged was 20 seconds that stayed with you much longer.”
The Kapoor sisters will continue to feature in upcoming content, with a fourth film scheduled to release later this year. The campaign was produced by First December Films and directed by Siddarth Sen.
https://www.youtube.com/watch?v=X3TKgyNS7Vk
