ASICS, the global Japanese sportswear brand, marks the 17th year of its association with the Tata Mumbai Marathon (TMM) with the launch of its latest performance shoe, the GEL-NIMBUS 28. The launch took place at the ASICS store on Linking Road in Mumbai, with actor, entrepreneur, and fitness enthusiast Dino Morea present at the event. As the Sports Goods Partner for TMM 2026, ASICS continues its association with the marathon and the broader running community.
As part of its performance-focused portfolio, ASICS introduces the neutral cushioned running shoe, the GEL-NIMBUS™ 28, as the hero silhouette for TMM 2026. The latest version features a weight reduction of over 20 grams compared to the previous model, while retaining its cushioning and comfort profile.
Alongside the footwear, ASICS presents the limited-edition TMM 2026 SM Graphic T-Shirt, inspired by Mumbai’s Coastal Road. The design draws from the road’s structure and movement, reflecting connection and progression. The illustrated running shoe on the T-shirt aligns with this theme. The range also includes apparel and accessories such as the 2-IN-1 4IN Shorts, Mesh Cap, and Light Mesh Ankle Socks, designed for training and race-day use.
Rajat Khurana, Managing Director, ASICS India and South ASIA said, “India is entering a defining decade for performance sport, with running emerging as one of the most influential pillars of this momentum. Our 17-year association with the Tata Mumbai Marathon reflects our belief in the power of such platforms to inspire healthier, more active lifestyles. The introduction of the GEL-NIMBUS™ 28 marks another step in our journey to bring global innovation to Indian athletes and runners. As the Sports Goods Partner for Tata Mumbai Marathon 2026, we aim to create deeper value through science-backed products, meaningful on-ground engagements, and a renewed focus on the mind–body connection.”
Anil Singh, Managing Director, Procam International said, “ASICS has been an integral part of the Tata Mumbai Marathon journey, and their commitment to elevating the runner experience continues to energize this event year after year. As we prepare for the 21st edition, the excitement across the city is palpable. We look forward to another edition where Mumbai’s indomitable spirit, passion, and resilience take over the streets once again , a true celebration of #HarDilMumbai.”
With the unveiling of the GEL-NIMBUS 28 and the TMM 2026 merchandise in Mumbai, ASICS outlines its plans for the upcoming marathon season. The launch event brought together athletes, partners, and members of the running community.
ASICS also continues its presence across multiple running events, including the New Delhi Marathon, Bengaluru’s TCS World 10K, and the NMDC Hyderabad Marathon 2025. The Tata Mumbai Marathon merchandise is available at select ASICS stores in Mumbai and Pune and online on ASICS website.
