Warner Bros. Discovery expands India kids content push with Summer 2026 slate, launches two original IPs

Warner Bros. Discovery expands India kids content push

Warner Bros. Discovery is deepening its commitment to the Indian kids’ entertainment market with a Summer 2026 slate that represents the company’s most expansive local content push. Central to this strategy is the launch of two original homegrown IPs across its flagship brands — POGO and Cartoon Network. The new slate with 200+ fresh episodes across the three kids’ entertainment channels reflect Warner Bros. Discovery’s broader ambition to build a diversified portfolio by investing in homegrown creative talent and original IP development at a scale.

Leading the charge this season are two new original IP launches with a clear focus to diversify and build a portfolio of homegrown content. ‘Sampat Champat’, debuting on POGO, reimagines one of India’s comic duos from the pages of Lotpot Comics for the screen. The new show takes POGO’s fans through the journey of Sampat and Champat – the thieves that generations of Indian kids grew up reading about — now brought to life in an animated universe.

On Cartoon Network, ‘Kian and Kiki’ marks the brand’s new IP launch of 2026. Created in partnership with Cosmos Maya and Fable Spinners Studio, the series is built around a family of magicians – blending fantasy, slice-of-life storytelling, and comedy through the lens of a sibling bond. The new originals will also be streaming on Discovery+.

Sai Abishek, Head of Factual Entertainment, Lifestyle and Kids – South Asia, Warner Bros. Discovery said, “At Warner Bros. Discovery, we don’t just make shows — we build worlds. With Sampat Champat on POGO and Kian and Kiki on Cartoon Network, we are investing in original Indian IP with franchise-led thinking at its core. Every character, every story we build is designed to travel — beyond television and beyond borders.

“For our fans, the summer is just the trailer for what’s coming the rest of the year — a reinvention of how we think about kids’ content in India, rooted in homegrown talent and creativity, but designed for the world,” Abishek said.

This summer also marks a structural evolution in how Warner Bros. Discovery Kids portfolio in India is developing its franchises. On POGO, for the very first time, the channel’s two characters — Chhota Bheem and Little Singham — are being brought into a shared, anime inspired universe, revealing the canonical backstories that connect their worlds and unlocking new adventures together.

Individual franchise slates and new fan favourites such as Omi No. 1 and Jay Jaganath will continue to deepen alongside this shared universe. The summer includes a celebration for Chhota Bheem’s 18th birthday featuring the Chhota Bheem telefeatures and Origin of Bheem Big Picture specials from May 3rd onwards.

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On Cartoon Network, a comedy-forward programming philosophy and CN’s Boom Bam Comedy Jam, is taking centre stage with the launch of Kian and Kiki, new seasons of Teen Titans Go! and Batwheels, and a rotating comedy block featuring international franchises localised for Indian audiences including Baby Lemmings, The Weasy Family, and Maca and Roni. Discovery Kids will continue to deliver its roster of homegrown shows including the new season of Titto and the antics of Mr. Bean all summer.

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Sai Abishek, Head of Factual Entertainment, Lifestyle and Kids – South Asia, Warner Bros. Discovery added, “POGO, Cartoon Network, and Discovery Kids each represent a distinct world, but together they serve one unified mission of providing kids with a compelling entertainment slate to enjoy and have fun with.”

The summer entertainment includes three flagship summer campaigns — POGO Ke Dhurandhar, CN Boom Bam Comedy Jam, and Discovery Kids Nonstop Badmaashi, Nonstop Bawaal — beyond television with mall activations across 14 cities including Delhi, Mumbai, Bengaluru, Chennai, Surat, Pune, Vizag, Hyderabad and others. These on ground engagement across 20+ malls and at the trampoline park – BOUNCE in Mumbai, Bengaluru and Gurugram, will feature live mascot engagements with characters Chhota Bheem, Little Singham, Tom and Jerry and others.

Little Singham and Chhota Bheem mascots are also engaging fans across POGO, Cartoon Network and Discovery Kids’ social media platforms through social activations featuring UGC, contest led and influencer initiatives. The summer campaigns are backed by a marketing and brand partnership ecosystem, with co-branded sponsor integrations woven into the on-air, on-ground, and digital activations across all three channels.