The Hype Studio has secured the public relations and communications mandate for Integra Robotics, an Indian robotics and automation company developing indigenous solutions for manufacturing, industrial and defence applications. The agency will handle communications, media relations, thought leadership and storytelling for the company.
Integra Robotics is focused on developing integration-ready robotics solutions designed to address real-world manufacturing and industrial requirements. Its portfolio spans collaborative robots (cobots), mobile robots, vision systems, end-of-arm tooling and custom robotic solutions for applications including machine tending, assembly, inspection, packaging, palletising and material handling.
Beyond industrial automation, the company is also developing robotic platforms for defence and hazardous environments, including remotely operated systems designed to reduce human exposure in high-risk operations. With local engineering, service and support, the company is working towards making advanced robotics more practical and accessible across Indian manufacturing and strategic applications.
As part of the partnership, The Hype Studio will drive media outreach, leadership positioning and content-led storytelling for Integra Robotics.
The communications strategy will focus on building conversations around indigenous robotics, industrial automation, collaborative robots, smart manufacturing, AI and computer vision as well as the growing role of indigenous and dual-use robotics in defence and high-risk environments, while highlighting Integra Robotics’ innovations, industry expertise and contribution to India’s growing manufacturing, deeptech and defence-tech ecosystem.
Aman Uppal, Head, Strategy & Business, The Hype Studio, said, “India is entering an exciting phase in its manufacturing journey, where robotics and intelligent automation will play an increasingly important role in improving productivity, precision and global competitiveness.
“Integra Robotics brings together indigenous engineering and a strong understanding of real-world industrial requirements. We are excited to partner with the company and look forward to building meaningful narratives around its innovations while strengthening its position within India’s robotics, automation and deeptech ecosystem,” Kumar said.
Abhit Kumar, CEO, Integra Robotics, said, “As Indian manufacturing evolves, the opportunity for robotics goes far beyond simply automating individual tasks. The larger need is to build solutions that are practical, flexible and suited to the realities of Indian factory floors.
“At Integra Robotics, our focus is on developing robotics systems backed by local engineering and support that can help manufacturers adopt automation effectively. As we continue to strengthen our technology and expand our presence, we are pleased to partner with The Hype Studio to communicate our vision and engage more meaningfully with the manufacturing, technology and business ecosystem,” Kumar said.
The partnership comes at a time when robotics, AI-led automation and smart manufacturing are becoming increasingly important to India’s larger manufacturing ambitions.
Through storytelling and integrated communications, The Hype Studio will work closely with Integra Robotics to build conversations around the future of factory automation, human-robot collaboration, indigenous technology development and the role of intelligent robotics in making Indian manufacturing more productive and globally competitive.
