Story Digital has been appointed as the integrated creative agency for Mankind Pharma’s pure veg multivitamin brand HealthOK. Under the mandate, the agency will lead the brand’s creative strategy and execution across digital and mainline platforms, with a focus on driving awareness, cultural relevance and consumer recall.
The partnership has already commenced with the launch of HealthOK’s latest campaign featuring cricketer Bhuvneshwar Kumar, conceptualised by Story Digital. The agency said it will work on a pipeline of digital-first and mainline campaigns as part of a long-term partnership aimed at strengthening the brand’s market presence.
Speaking about the collaboration, Joy Chatterjee, VP – Sales & Marketing at Mankind Pharma, said, “HealthOK has always been focused on helping consumers make informed choices about their daily nutrition.We believe that being vegetarian should not mean compromising on essential nutrition, and HealthOK is committed to making everyday nutritional support more accessible to them.
“As we continue to grow the category, we were looking for a partner who understands both consumer behaviour and cultural relevance. Story Digital demonstrated a clear strategic vision for the brand’s future and a deep understanding of today’s digital culture, making them a natural choice for this partnership,” Chatterjee added.
Pratiek Sawhney, Co-Founder of Story Digital, said, “We’re delighted to grow our partnership organically with Mankind Consumer Products through HealthOK. The trust and faith the management has placed in us has allowed us to create impactful work across several of their brands, and this expanded mandate is a testament to that relationship.
“We look forward to bringing our approach of creative storytelling, social-native thinking, human-truth-led mainline campaigns, and meaningful consumer engagement to HealthOK as we work towards achieving the brand’s objectives together,” Sawhney added.
