Sony Pictures Networks India acquires the media rights for the 20th Asian Games Aichi-Nagoya 2026. The continental sporting event takes place in Japan from September 19 to October 4, 2026, and will be broadcast live on Sony Sports Network channels and streamed on Sony LIV.
As part of the agreement, Sony Pictures Networks India showcases the 20th Asian Games Aichi-Nagoya 2026 across India and the Indian subcontinent.
At the previous edition of the Asian Games, India secured 107 medals. The Asian Games is a multi-sport event bringing together competitors featuring 41 sports, including 32 Olympic sports with new additions like Mixed Martial Arts and surfing, alongside staples like Cricket, Tennis, Esports, Kabaddi, Sepak Takraw, and Kurash. Cricket features both the Men in Blue and Women in Blue.
Through comprehensive coverage and multi-language programming, Sony Pictures Networks India delivers access to the 20th Asian Games Aichi-Nagoya 2026.
Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India said, “The Asian Games represents sporting excellence and is a platform for national pride. As the 20th Asian Games Aichi-Nagoya 2026 prepares to welcome the best athletes from Asia, we are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India’s performance at the last edition, where the nation crossed the 100-medal milestone for the first time, has ignited interest in multi-sport events.
“The stage is set for another chapter with the inclusion of cricket along with a formidable Indian contingent ready to chase new milestones. We are committed to delivering coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again,” Kaul added.
Husain Al-Musallam, Director General, Olympic Council of Asia said, “The Olympic Council of Asia congratulates Sony Pictures Networks India on the signing of the media broadcast rights agreement with the OCA for the Aichi Nagoya Asian Games. This marks the beginning of a new phase in the distribution of the Asian Games across the Indian Sub-Continent.”
