Sony Sports Network (SSN) is set to own India’s cricket calendar this season, bringing together an unprecedented run of Team India action from May 28 through Diwali under its new campaign, ‘Goonjega India’. Bringing together one of its most expansive cricket calendars yet, Sony Sports Network will be the destination for 10 major India series across television, with nine also streaming on Sony LIV. The line-up spans marquee international tours, multi-nation contests, and major continental events, giving fans a near non-stop run of cricket across formats.
The action begins with India Women’s Tour of England featuring 3 T20Is and 1 Test across May and July, followed by the much-anticipated India Tour of England comprising 5 T20Is and 3 ODIs in July, available exclusively on Sony Sports Network. The season continues with India Tour of Sri Lanka in August, India Tour of New Zealand across October and November, and cricket at the 2026 Asian Games in Aichi-Nagoya, Japan, where both men’s and women’s T20 competitions will be held from September 17 to October 3.
Further strengthening the line-up are key ACC events including the Women’s Asia Cup 2026, Men’s Rising Stars Asia Cup 2026, U19 Men’s Asia Cup 2026, and U19 Women’s Asia Cup 2026.
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, said, “Cricket remains the biggest force in India’s sporting culture, and with Goonjega India, we are bringing fans an extraordinary run of Team India action from May 28 to Diwali. From the Women in Blue’s England tour to the men’s marquee clashes in England, Sri Lanka and New Zealand, alongside the Asian Games and major ACC tournaments, this is one of the most compelling cricket line-ups on Indian television. Sony Sports Network is proud to be the home of this marquee cricket season.”
https://www.youtube.com/watch?v=LGAZYAG33-Q
To amplify the campaign, Sony Sports Network has rolled out three films celebrating the scale, emotion and intensity of the season. The high-energy animated films announce the lineup of Indian cricket action scheduled from May 28, 2026, through Diwali. The action begins with the Women in Blue taking on England starting May 28, followed by the Men’s India Tour of England kicking off on July 1. The calendar continues with Team India facing off against Sri Lanka and competing in both the Women’s Asia Cup and the 2026 Asian Games. The schedule concludes with the India Tour of New Zealand.
The third film sets the stage for the upcoming India Tour of England in July 2026. The narrative centres on the idea that while some forget the past, others never do, specifically referencing moments and tactics from previous encounters. By highlighting exchanges at venues like Lord’s, the film suggests that while the colour of the ball or the jerseys will change, the competitive grudge remains. Dubbed as ‘Ground Tumhara Jeet Humari Part 2’, the film focuses on the showdown where Team India looks to settle the score.
