Snapchat has announced the global rollout of Unified Attribution, making the solution available to app advertisers using AppsFlyer or Adjust, with support for additional mobile measurement partners (MMPs) underway.
Unified Attribution brings Snapchat platform metrics and MMP cross-channel performance metrics into a single view, aimed at helping advertisers assess campaign performance and act on insights across their marketing mix.
With Unified Attribution, advertisers can:
- Optimize campaigns using real-time signals, including MMP conversions
- Confidently scale investments across channels driving true business outcomes
- Understand the full impact of campaigns all within Snap Ads Manager
Early Results from Advertising Partners
In beta testing with partners like AppsFlyer and Adjust for Unified Attribution, the company has seen strong results across markets and app categories.
- This past spring, a popular Real Money Gaming advertisers partnered with Snapchat using Unified Attribution to lower cost per acquisition in both their Casino and Sportsbook apps, with performance evaluated by AppsFlyer. This resulted in a 26% lower cost per acquisition compared to SKAN-optimized campaigns.
- Using AppsFlyer data, Mohegan Sun Online Casino improved ROAS and lowered CPI with Unified Attribution. By Week 4 of comparing Unified Attribution with its business-as-usual approach, the product drove +89.8% in ROAS and -77% for CPI.
- By combining Adjust signals and Snap first-party data, financial app Deblock leveraged Unified Attribution in France to drive app growth and saw 25% lower eCPI, 28% lower cost per completed onboarding, 43% more app installs, and 31% more users reached.
- Leading mobile app publisher Codeway improved app acquisition efficiency with Unified Attribution and Adjust signals, achieving 18% lower CPI and 1.8x higher scale while maintaining CPP performance.
“With performance marketing technologies continuing to evolve across platforms, access to accurate data is more important than ever. Unified Attribution brings performance data from Snap and Adjust into a single view, helping advertisers better understand results, optimize campaigns, improve ad spend efficiency and make informed decisions that drive growth. The integration provides joint measurement data that is consistent, reliable, and actionable and is already adding value according to our mutual clients,” said Andrey Kazakov, CEO at Adjust.
“For the first time, Snap’s optimization engine and advertiser measurement are working from the same data. This helps to close a gap that has existed across the industry for years, where publishers optimize against their own attribution signal while advertisers make budget decisions based on a fundamentally different view. Unified Attribution changes that dynamic, and is a win-win-win for the ecosystem,” said Bright Park, AppsFlyer’s Principal Partner Development Manager.
“With Unified Attribution now available, app advertisers have a simpler way to bring together the cross-channel signals they trust with Snapchat’s and optimize toward the outcomes that matter most, and we’re thrilled that it’s already translating into meaningful results. By working with our trusted MMP partners AppsFlyer and Adjust, we’re helping more advertisers invest with greater confidence and drive more efficient growth,” shared Adrian Mulryan, VP of Global Agency.
By bringing Snapchat and MMP signals together, Unified Attribution gives app advertisers a clearer way to connect campaign decisions with the outcomes they value.
Whether the goal is driving installs, improving onboarding, increasing purchases, or scaling efficient acquisition, advertisers can use the measurement signals they trust to guide optimization on Snapchat.
