A day after announcing the launch of Raah Records, Yash Raj Films‘ new record label focused on supporting original artists and music, the label has released its first original track, Jaadugari, by singer-songwriter Aman. Following yesterday’s preview, which introduced listeners to Jaadugari alongside the launch of Raah Records, the full track is now available on major audio streaming platforms.
Written and performed by Aman, Jaadugari is a song about love, loss and the quiet moments taken for granted until they are gone. Told from the perspective of someone who realises too late that they have taken their partner’s love for granted, the song captures the pain of watching a relationship slowly slip away. Through lyrics and a melody, it reflects on the conversations left unsaid, the gratitude never expressed and the everyday moments that matter the most.
Bringing these emotions to life, the music video stars Aman alongside Shivangi Negi and unfolds through intimate, nostalgic moments that trace the couple’s happiest memories before gradually revealing the emotional distance between them. The title, Jaadugari, symbolises the magic of a partner’s love something the protagonist understands only after losing it.
The release also marks the start of Aman’s association with Raah Records following a year of collaboration through the label’s artist incubator, where he worked on his songwriting, sound and artistic direction. His debut release reflects the label’s focus on supporting original artists through long-term collaborations while encouraging them to develop their individual style.
Aman, Singer-Songwriter, Raah Records said, “Jaadugari comes from a very honest place. It’s about those relationships where you can feel someone slipping away long before it’s actually over, but you keep hoping things will somehow go back to how they were. I think we’ve all experienced moments where we realise too late that it was the little things, the conversations we never had, the appreciation we never expressed and the moments we took for granted that mattered the most. I hope this song is a reminder to hold on tightly to the people you love and to never take their love for granted.”
Aman has built an audience through his original songwriting, with tracks centred on personal experiences and emotions. Earlier this year, his single Roya Tha recorded nearly five million streams on Spotify, reached No. 13 on Spotify India’s Viral Chart, and was used in more than 19,000 Instagram Reels.
With Jaadugari, Aman becomes the first artist to release music under Raah Records. The release marks the label’s first step in supporting original artists and independent music through its new platform.
