Myntra has unveiled a marketing campaign. Spotlighting value across 6 million+ styles from an array of fashion, beauty, and lifestyle brands, the two films feature Ranbir Kapoor, Kiara Advani, and a cast. The film’s storytelling sets the tone for the event, commencing on 29th May, with early access for VIP customers starting on 28th May.
The campaign, rooted in everyday fashion moments, leverages the celebrity power to bring the energy of EORS alive. Through Ranbir’s love for shirts and Kiara’s fondness for dresses, the two films showcase how this edition of EORS makes it easier for shoppers to discover more styles across occasions while enabling shoppers to shop the styles they love, without holding back.
Neha Gulati, Senior Director, Brand Marketing, Myntra said, “As we kick off the 24th edition of EORS, our focus remains steadfast on delivering unparalleled value and variety, offering a massive opportunity for millions of customers to effortlessly upgrade their wardrobes with the latest trends. “Our new campaign films featuring Ranbir Kapoor and Kiara Advani beautifully bring this proposition to life, capturing the excitement of self-expression. By combining impactful storytelling with an unmatched selection of global and domestic brands, we are making premium fashion more accessible and relatable than ever before,” Gulati said.
Ranbir Kapoor said, “EORS has always been a much-loved shopping event, and this campaign brings its energy alive in a fun and engaging way, yet again. “I like how the film uses humour to spotlight a very relatable fashion habit and turns it into an entertaining story. It captures the joy of discovering new styles on Myntra in a way that feels fresh, simple, and easy to connect with,” Kapoor added.
Kiara Advani, Actor Myntra campaign said, “Fashion is such a personal way to express yourself, and I love how this campaign brings that alive with so much fun and humour. “The film takes something every fashion lover relates to and turns it into a playful, entertaining story, while capturing the excitement of the Myntra End of Reason Sale. From everyday favourites to statement looks, the campaign makes that love for fashion feel fun, relatable, and effortless,” Advani continued.
Kartikeya Tiwari, Creative Head, McCann India, said, “Our task was to introduce ‘Myntra Minimum Prices’ on EORS. The films are built around a playful observation- people who love fashion rarely do it halfway. “Especially when it’s served at MMP. A love for shirts suddenly becomes a collection. A fondness for dresses becomes a full-blown obsession. We’ve captured that joyful loss of restraint through humour that’s rooted in playful reality,” Tiwari highlighted.
Each film follows a distinct fashion obsession, told through humour, celebrity banter, and everyday situations that customers can relate to. The first film features Ranbir Kapoor and Neetu Kapoor at an airport, where Ranbir ignores the paparazzi until a compliment on his shirt grabs his attention. Neetu’s humour frames his growing shirt obsession, which carries from a press junket with Rajeev Masand for his fictional film Ajab Shirt Ki Gajab Kahani to a vacation packing scene where he plans shirts for every occasion.
The humour peaks when Ranbir walks in with multiple Myntra parcels and defends the haul with Myntra Minimum Prices, only to realise that the orders are actually Neetu’s picks. The film ends back at the airport, bringing the storyline full circle.
The second film opens on a podcast with Kiara Advani, Zeenat Aman, and Sahiba Bali, where Kiara is distracted because her dress does not match the couch, and wants the couch changed instead of her dress. Zeenat’s humour drives the narrative as Kiara’s love for dresses moves from a swimwear fashion show to a red-carpet interaction with Imtiaz Ali, where her double-role logic becomes a witty nod to Myntra Minimum Prices.
The film closes with Kiara describing distinct dress-led looks for both characters, reinforcing the campaign’s message around variety and value during Myntra EORS.
Together, the films underline the campaign’s central proposition: With Myntra End of Reason Sale starting 29th May, shoppers can shop their favourite styles across fashion, beauty, and lifestyle, at Myntra Minimum Prices.
