Myntra GlamStream Fest 2025 made its debut at Mumbai’s MMRDA Grounds on November 16, transforming the city into a centre of fashion, beauty, lifestyle, and pop culture. Drawing ~10,000 attendees with participation from 30+ brands and more than 3,000 creators, the festival positioned itself as a meeting point for creators, consumers, and cultural voices.
With a strong turnout of Gen Z shoppers and creators, the event highlighted how young India is shaping and rediscovering trends.
The main stage featured performances from Shalmali Kholgade, Paradox, Kushagra, Pragati Nagpal, Maahi, and Arjun Tanwar. The festival also hosted Himesh Reshammiya, whose presence added a notable moment to the event.
Kartik Aaryan made a surprise appearance and joined Himesh Reshammiya on stage to perform “Dil Ke Taj Mahal Mein,” adding to the evening’s impact.
Celebrities including Malaika Arora, Tripti Dimri, Huma Qureshi, Fatima Sana Shaikh, and Sanya Malhotra, along with creators such as Komal Pandey, Siddharth Batra, Sakshi Sindwani, and Ankush Bahuguna, walked the red carpet.
As evening progressed, The Myntra Grazia Glammy Awards 2025 took place on the main stage, recognising creators in categories including Beauty Creator of the Year awarded to Amulya Rattan, Viral Creator of the Year awarded to Vishnu Kaushal, and the Next Gen Star award received by Palak Tiwari.
Sunder Balasubramanian, Chief Marketing Officer, Myntra said, “2025 has been a defining year for Myntra, powered by bold marketing innovation and creating IPs that speak directly to a Gen Z audience who discover and express themselves through culture. GlamStream has been at the heart of this shift, and GlamStream Fest became its most powerful expression — a cultural moment brought alive by an incredible spectrum of creators, from UGC and affiliate voices to India’s top influencers. As fashion and beauty discovery becomes more immersive, content-led, and creator-powered, GlamStream is shaping what the future of shopping will feel like.”
The first Myntra GlamStream Fest presented performances, street-style showcases, pop-up runways, and brand experiences centred on creators, reinforcing Myntra’s role in supporting the shopper-creator, affiliate, and wider creator ecosystem.
