Myntra, a fashion, beauty, and lifestyle e-commerce platform, unveils Creator Crew 2025 on its shoppable lifestyle content platform, Glamstream. The series of episodes brings together ten creators, handpicked for their originality, consistency, and influence, marking them as style contributors of today’s digital-first generation.
The lineup features Aashna Hegde, Rida Tharana, Aashna Shroff, Riya Kohli, Ankush Bahuguna, and Malvika Sitlani, among others. From high-fashion storytellers and streetwear enthusiasts to beauty innovators and fusion trendsetters, each creator represents a facet of the fashion landscape.
The episodes go beyond style statements, offering an insight into the creators’ journeys. From Aashna Hegde’s early experiments with TikTok, which evolved into a YouTube journey, to Riya Kohli’s defining moment of writing to her school counsellor about pursuing a career in fashion, each creator traces the roots of their passion.
Aashna Shroff, said, “My mother inspired me to become a strong and independent woman.” Malvika Sitlani, said, “The lessons I learned shaped my transition from childhood into adulthood.” Shivesh Bhatia, said, “My Nani and mother sparked my love for baking, a passion I chose despite coming from a family of professors.” Ankush Bahuguna, said, “The shoot of my iconic Mummy Papa series marked the beginning of my creative evolution. Over time, I have embraced fashion as another medium of expression, finding confidence in experimenting with outfits and growing more at ease in my skin.”
Creator Crew showcases creators who ‘own the drip.’ With every episode, viewers gain a front-row seat into the world of these creators, exploring the stories behind their journey, signature looks, influence on digital culture, and how they continue to shape trends on and off social media. The series, co-created by Grazia, recognises creators who bridge the worlds of culture, lifestyle, and individuality, unpacking stories of resilience, creativity, and self-expression that resonate with Gen Z and millennial audiences.
