LOTTE Wellfood, a South Korean confectionery company, announces the renewal of its partnership with K-Pop group Stray Kids as the Global Brand Ambassador for its snack brand, LOTTE PEPERO, for the second consecutive year. The partnership will extend across global markets, including India.
First onboarded in 2025, Stray Kids continue to represent LOTTE PEPERO globally, strengthening the brand’s positioning as a Korean confectionery brand among consumers worldwide.
Since the partnership began, PEPERO has witnessed momentum globally, supported by integrated marketing campaigns, digital storytelling and consumer engagement initiatives. The campaign featuring Stray Kids generated over 160 million cumulative views globally last year, demonstrating the resonance of both the brand and its ambassadors among young audiences worldwide.
With India playing a role in LOTTE Wellfood’s global growth plans, the continuation of the Stray Kids partnership will help the brand strengthen its connection with Indian consumers and expand PEPERO’s presence in the market.
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The company spokesperson stated, “Stray Kids’ unrivalled global influence has played a key role in positioning PEPERO as an internationally recognised brand. Going forward, we aim to further strengthen PEPERO’s identity as a symbol of ‘K-culture’ through differentiated marketing initiatives across diverse markets.”
LOTTE Wellfood introduced its PEPERO product in India through LOTTE India in July 2025, marking a step in the brand’s expansion journey in the country. As part of the India marketing strategy, PEPERO will leverage the Stray Kids partnership through integrated campaigns, including digital storytelling, social media initiatives, influencer collaborations and consumer engagement activities designed to bring the brand closer to Indian audiences.
