L’Oréal Paris has launched a limited-edition selection of Casting Crème Gloss hair colour shades for the festive season, marking the brand’s first festive hair colour range tailored specifically for India. The range has been localised across the shades, their names and the regional faces featured on the packs, reflecting a focus on Indian festive preferences.
The collection introduces three new browns: Filter Kaapi Brown, inspired by South Indian filter coffee; Chai Latte Brown, drawing from the blend of Indian chai; and Spiced Cinnamon Brown, reflecting the earthy tones of cinnamon. Each shade reflects a uniquely Indian story.
Celebrated regional personalities can be seen on the packs as the faces of the collection, representing diverse regions and cultures. Sai Godbole from Maharashtra, whose voice, music covers, and content have reached audiences across Western and Northern India, is the face of Spiced Cinnamon Brown.
Preeti Sarkar from West Bengal, whose stories reflect the culture and spirit of Kolkata, is chosen for Chai Latte Brown. Vinusha Devi, actor and model from Tamil Nadu, represents the South Indian heritage behind Filter Kaapi Brown.
With this collection, L’Oréal Paris makes its global beauty expertise available for consumers across the country, while featuring the individuals and cultures shaping contemporary beauty conversations in India.
The limited-edition range is tailored for festive looks but carries the Casting Crème Gloss formula, an ammonia-free hair colour enriched with L’Oréal Paris’ Glycolic Gloss Complex. It delivers up to 5X glossier-looking hair, visibly healthier-looking hair, and a salon-like colouring experience at home.
This launch reflects L’Oreal’s commitment to creating beauty experiences that feel personal, relevant, and rooted in Indian culture.
