Kenstar has launched a new video campaign featuring Soha Ali Khan, spotlighting its new and widest-ever range of Air Fryers designed to make everyday cooking smarter, healthier and more versatile.
Built around the relatable proposition “Kuch Mat Banaana”, the campaign brings alive how Kenstar’s versatile Air Fryer range can simplify everyday cooking while enabling consumers to prepare a variety of dishes with less oil and greater convenience. The campaign highlights the evolving role of the air fryer in modern Indian kitchens, moving beyond conventional frying to become a versatile everyday cooking companion.
The campaign is part of Kenstar’s larger communication around its Small Home Appliances portfolio, with the brand continuing to use relatable storytelling to connect product innovation with everyday consumer needs. However, the latest campaign puts the spotlight firmly on Kenstar’s Air Fryer range and its versatility, convenience and modern cooking capabilities.
At the heart of the campaign is Kenstar’s 45+ SKUs Air Fryer portfolio, offering consumers the widest range of air fryers in the country. A perfect choice of capacities, formats and features. From compact models for everyday cooking and dual-basket air fryers for preparing two dishes simultaneously, to all-glass models and high-capacity Air Fryer Ovens, the range is designed to cater to different family sizes, cooking preferences, kitchen spaces and occasions.
Sunil Jain, CEO, Kenstar, said, “The way Indians cook and experience food is evolving, and consumers are increasingly looking for appliances that offer convenience without compromising on the food they love. Our new campaign brings this evolution to life through a simple and relatable proposition ‘Kuch Mat Banaana’ showcasing how an air fryer can go well beyond frying to become a versatile everyday cooking companion.
“With India’s widest-ever Air Fryer range, powered by meaningful technology and designed around diverse consumer needs, we are making smarter and more versatile cooking accessible to modern Indian households,” Jain said.
The new range features DuoCore Intelli Heating Technology and Turbo Air Technology for even heating, consistent cooking and a perfect crunch, along with low-oil cooking and multiple modes such as reheat, grill, toast, crispy fry, tandoor, dehydrate and bake across select models.
The portfolio includes the Star Chef Air Fryer cum Oven, Duo Feast Double Basket, Pure View All Glass, Daily Cook and Celebration Gifting Series, with varied capacities to suit different needs. Select models also feature smart presets, digital touch controls, viewing windows, cool-touch handles and easy-to-clean components, while the range comes with a 2-year warranty and is RoHS, ISI and ISO certified.
With this campaign, Kenstar further strengthens its presence in the Small Home Appliances category, where it already has a portfolio of 100+ SKUs, including mixer grinders, cooktops, irons and other products. The new Air Fryer range is manufactured at Kenstar’s state-of-the-art manufacturing facility in Aurangabad.
With this launch, Kenstar continues to build on its legacy of over 30 years of excellence and millions of homes served, offering products that combine innovation, performance, reliability and thoughtful design.
