Hisense India, a player in consumer electronics and home appliances, has announced its partnership with Sathya Agencies Pvt. Ltd.. Through this collaboration, Hisense’s range of televisions, air conditioners, and upcoming products will now be available at all 375 Sathya showrooms across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Puducherry.
With Sathya’s regional trust and omnichannel reach through its online stores, Hisense India aims to tap into South India’s growing demand for electronics and appliances with latest technology at an affordable price.
Pankaj Rana, CEO, Hisense India said, “At Hisense India, we are on a mission to make high-quality, technology-rich products accessible to every Indian household. This partnership with Sathya Agencies is a major step forward in that journey. As a brand, we are committed to standing true to our global legacy of innovation while addressing the unique needs and challenges of Indian consumers at an affordable price point.
“Whether it’s our premium TVs or our energy-efficient air conditioners, we want every product to reflect our promise of performance, value, and trust. With this expansion, we’re not just building a retail network, we’re building relationships. We want Hisense to be a name that’s loved by every Indian family, backed by strong brand storytelling and a consistent customer experience,” Rana said.
Johnson Asaria, Managing Director, Sathya Agencies Pvt. Ltd. said, “At Sathya, our commitment has always been to bring the advanced technology to our customers. Our partnership with Hisense India is a significant step forward in that journey. It enables us to offer the latest innovations across our showrooms and strengthens our promise of delivering modern, high-quality solutions for today’s evolving homes.
“We’re confident this collaboration will create immense value for our customers across South India, and we look forward to building a strong, long-term relationship with the Hisense team,” Asaria said.
Hisense India has also taken strategic steps in recent years to reinforce its commitment and presence in the Indian market. The company has partnered with EPACK Durable to set up a manufacturing facility in India dedicated to producing air conditioners and home appliances using the brand’s proprietary technology and design expertise, alongside supporting the government’s Make in India initiative.
To enhance customer satisfaction beyond the point of purchase, Hisense India has joined hands with Reliance resQ, the service arm of Reliance Retail. This partnership enables nationwide after-sales support through a network covering over 19,000 pin codes, ensuring a seamless and reliable customer service experience.
