Exclusive – COTT: Disney+ Hotstar, JioCinema, MX Player top OTT platforms in week 38’23

In Week 38 of 2023 (COTT Week: 17th Sep – 23rd Sep 23), Disney+ Hotstar, JioCinema, and MX Player emerged as the top three OTT platforms, as reported by Chrome OTT.

During this week, Asia Cup 2023 on Disney+ Hotstar secured the first position on the list of top shows and also stood out as the most-binged title. Additionally, Sujoy Ghosh’s directorial Jaane Jaan, available on Netflix, claimed the top spot among movies for the week.

Top 3 OTT Platforms

During Week 38, Disney+ Hotstar, JioCinema and MX Player stood as the top three OTT platforms in India. Disney+ Hotstar led the pack with a reach of 9.99%, equivalent to 50.35 million unique viewers.

JioCinema followed closely with 45.96 million unique viewers and a reach of 9.12%. Securing the third position, MX Player achieved a reach of 3.17%, corresponding to 15.98 million unique viewers.

Top Shows

Asia Cup 2023 on Disney+ Hotstar was the top show with a reach of 5.47%, translating into 27.58 million unique viewers, followed by IND vs AUS on JioCinema, which clocked in 22.07 million unique viewers and a reach of 4.38%.

Amazon Prime Video’s Indian Hindi-language period crime thriller series, Bambai Meri Jaan, came in third place with a reach of 1.07%, translating into 5.37 million unique viewers.

Top Binged Shows

Asia Cup 2023 on Disney+ Hotstar was the top binged show with a reach of 2.74%, translating into 13.79 million unique viewers, followed by IND vs AUS on JioCinema, which clocked in 9.93 million unique viewers and a reach of 1.97%.

Amazon Prime Video’s Bambai Meri Jaan came in third place with a reach of 0.48%, translating into 2.42 million unique viewers.

Top Movies

During Week 38, the Hindi-language mystery thriller Jaane Jaan on Netflix emerged as the leading movie with 6.40 million unique viewers, resulting in a reach of 1.27%. Following closely was the Tamil-language action comedy starring Rajinikanth, Jailer, on Amazon Prime Video, attracting 4.49 million unique viewers and achieving a reach of 0.89%

The romantic comedy family drama film directed by Karan Johar, Rocky aur Rani kii Prem Kahani, on Amazon Prime Video achieved a reach of 0.46%, engaging 2.34 million unique viewers.

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.

Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.

These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.

Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.