Creativefuel has secured the social media and digital mandate for Priyagold, marking the start of a strategic, year-long partnership focused on strengthening the brand’s digital presence across platforms.
As part of the mandate, Creativefuel will lead Priyagold’s social media strategy, content creation, digital storytelling and community-led engagement. The agency will also manage digital media planning and buying to amplify key narratives and drive measurable impact across performance and brand objectives. The partnership aims to build a consistent, audience-first digital ecosystem that stays true to Priyagold’s brand legacy while resonating with evolving digital consumers.
Creativefuel’s appointment reflects Priyagold’s focus on partnering with teams that bring an understanding of internet culture, audience behavior and platform-native content creation. Creativefuel’s experience in building always-on digital ecosystems for consumer brands supported the mandate decision.
Mannas Agarwwal, Director, Priyagold said, “Priyagold has always focused on building strong connections with consumers across generations while evolving with changing times. As we strengthen our digital presence in 2026, Creativefuel’s understanding of audience behavior and digital culture made them a strong partner for this journey. We look forward to working together to build a meaningful and consistent digital narrative for the brand across platforms.”
Tushar Sukhramani, Founder and CEO, Creativefuel said, “Priyagold is a brand with deep, multi-generational recall in Indian households. Winning this mandate reinforces Creativefuel’s strength in working with FMCG brands that operate at scale. Our focus will be on building a digital presence that feels consistent, culturally relevant, and true to the brand’s core throughout 2026, backed by media execution that drives outcomes.”
The mandate further adds to Creativefuel’s FMCG portfolio. With the addition of Balaji Wafers’ 2026 mandate, Creativefuel continues to expand its work across the FMCG category.
